Audit log, explained
An audit log records actions in a system as they happen: who signed in, who created, changed, exported or deleted a record, what the value was before and after, and when. Each entry has a time stamp and the user who acted. A good audit log is append-only, meaning entries can be added but never edited or removed, so it can be trusted later.
In a CRM, the audit log answers the questions that come up when something goes wrong or is questioned: who changed this deal's value, who exported the contact list, when a lead was reassigned and by whom. It also supports compliance, because data protection rules expect you to control and account for access to personal data.
Useful audit logs are searchable, cover data changes as well as sign-ins and settings, include activity from integrations, and can be exported for an auditor. How long entries are kept is a trade-off between storage and how far back you may need to look. In DigiPix Flow, audit logs are append-only and kept for as long as your plan allows.
When you choose a CRM, ask how long its audit entries are kept and whether they can be exported, because those two answers decide whether the log helps on the day you actually need it.