Integrations

CRM integrations for your lead sources, channels and stack

CRM integrations that bring leads in from Meta, Google Ads, IndiaMART and your website, connect WhatsApp, email and SMS to one inbox, and pass events to the rest of your stack through an API and webhooks.

A CRM is only as complete as the leads that reach it. If one ad account, one marketplace or one website form still sends enquiries to an inbox somebody has to check, those are the leads that go cold. The integrations below exist to close those gaps: every source you pay for lands in the same lead inbox, deduplicated and routed to a rep, with the campaign it came from kept on the record.

They fall into four groups. Lead capture connects Meta Lead Ads, Google Ads lead forms, IndiaMART, your own website forms, a hosted form you can embed, a lead capture API and CSV import. Communication connects the channels you follow up on — the WhatsApp Business Platform, SMS with DLT templates, email sent from your own domain and mailbox sync — into one shared inbox. Marketing keeps UTM tags and click IDs on every lead so reports can show which campaign brought it. Developer tools give you a public API and webhooks for anything else.

Each integration has a page of its own with what syncs, how setup works and the questions teams ask before they connect it. A few are planned rather than available yet, and they are marked as coming soon: their pages say what is planned and let you tell us you need it.

Connecting a source is a settings task rather than a project: you follow the setup steps on its page and check that the next lead arrives in the inbox with its source attached. If you advertise on more than one platform, connect them all — reports only tell the truth about which campaigns work when every lead is counted.

Every integration, by group

Available integrations first in each group; planned ones are marked as coming soon.

Lead capture

Every inbound channel — paid social, search ads, web forms, IndiaMART, APIs and imports — in one lead list.

Frequently asked questions

Which ad platforms and marketplaces can send leads to the CRM?

Meta Lead Ads (Facebook and Instagram lead forms), Google Ads lead forms and IndiaMART connect directly. Website forms, a hosted lead capture form, the lead capture API and CSV import cover everything else.

Do we need a developer to set up the integrations?

No, for the lead sources and channels: each one is connected from settings by following its setup steps. The public API and webhooks are there for when you want to connect a system of your own.

Can we send WhatsApp messages from the CRM?

Yes, through the WhatsApp Business Platform. Messages and replies land in the shared inbox on the lead's record, beside email and SMS.

How does the CRM know which campaign a lead came from?

Meta and Google Ads leads keep the IDs of the campaign, ad and form they came from. For website forms, UTM tags, Google and Meta click IDs, the landing page and the referrer are captured with each lead, so reports can show leads by source and campaign.

Is there an API?

Yes. The public API uses scoped keys, and outbound webhooks notify your other systems when leads and deals change. Inbound webhooks let another system send events in.

What if the integration we need is not listed?

Check the coming-soon pages first — if it is planned, you can tell us you need it there. Otherwise the lead capture API, webhooks and website forms connect most other tools, and you can talk to an expert about the rest.

Connect every lead source you pay for

Talk to an expert and see your ad accounts, marketplaces, forms and channels feeding one inbox.