Google Ads lead forms that land in your CRM, not in downloads
Paste one webhook URL and key into your Google Ads lead form and every submission arrives in your CRM as a lead, with the click ID and ad IDs attached, checked for repeats and routed to the right rep by the same rules as every other source.
- No Google account sign-in to set up
- A lead Google sends twice is created once
- Routed and scored like every other lead
Kavya Iyer
- values to paste into Google Ads: a URL and a key
- 2
- standard Google form fields matched for you
- 15
- leads created by Google's test data
- 0
What arrives with every Google Ads lead
- Google AdsThe lead form on your search or video ad
- Webhook keyChecked on every delivery Google makes
- Form answersName, email, phone and your own questions
- Click IDThe GCLID from the ad click
- Ad IDsCampaign, ad group, ad and form
- LeadOwned, tagged and ready to call
Leads waiting in a spreadsheet download
Google keeps lead form submissions for you to download, so someone has to remember to export them, clean the file and share it. By the time a rep calls, the buyer has filled in two other forms and spoken to a competitor.
The same enquiry added twice
Downloads overlap and files get imported again, so one person turns into two leads with two owners. Both reps call, the buyer is annoyed, and the numbers in your pipeline stop meaning anything.
No trace of which ad it came from
Once a row is copied into a sheet, the link back to the ad is gone. The team can't tell a lead from the brand campaign from one that came in from a trial offer, so every lead gets the same treatment.
Two values to copy, and no account to link
Open the Google Ads lead form setup in DigiPix Flow, choose a webhook key or generate one, and save it. Your workspace's webhook URL appears beside it, ready to copy. The key is stored encrypted and is never shown again, so nobody can read it back out of the CRM later.
- Generate a strong key in one click
- The key is stored encrypted, never shown again
- Your workspace's own webhook URL, ready to copy
- No Google password or sign-in involved
Paste them into the lead form you already run
In Google Ads, open the lead form asset on your campaign, choose webhook as the lead delivery option, and paste the URL and key into their two boxes. DigiPix Flow shows these steps beside the values you need, so whoever runs your Google Ads account can finish the setup without a call.
- Works with the lead form asset on your campaign
- Webhook chosen as the lead delivery option
- The URL and key go into their own two boxes
- The steps are shown in DigiPix Flow as you set up
Send test data and watch the connection turn green
Press Send test data in Google Ads. DigiPix Flow checks the key, recognises the delivery as a test and marks the connection healthy, without creating a lead your team might call. From then on the status reads Receiving leads from Google, and a wrong key is refused rather than quietly accepted.
- Test data never creates a lead
- A healthy status once the test arrives
- A delivery with the wrong key is refused
- Recent errors counted on the integrations list
Every answer on the form, in the right field
Name, email, phone, company, job title and address fields from the Google form are matched to lead fields for you. Your own questions are yours to place: point one at a lead field or at one of your custom fields and the answer lands there on every lead. Emails are tidied, phone numbers are put in international format, and a number that can't be read is still kept exactly as the buyer typed it.
- 15 standard Google form fields matched for you
- Your own questions pointed at the lead fields you choose
- Phone numbers put in international format
- Work email or phone used when the personal one is blank
GCLID tracking: the click and the ad, kept with the lead
Every lead keeps the Google click ID from the ad click and the IDs of the campaign, ad group, ad and lead form it came through. A rep opening the lead's capture details sees the click ID and the form at a glance, and the lead is recorded with Google Ads as its source from the start.
- The Google click ID (GCLID) on every lead
- Campaign, ad group, ad and form IDs stored
- Google Ads recorded as the lead's source
- Shown in the lead's capture details
A lead Google sends twice is still one lead
Google tries a delivery again when it doesn't hear back, which can mean the same submission arriving more than once. DigiPix Flow recognises each Google lead by its own ID and ignores the repeat, then your usual duplicate rules check the person against the leads you already have.
- Each Google lead recognised by its own ID
- Repeat deliveries ignored, not added
- Your duplicate rules run on every new lead
- Failed leads shown in the Capture hub with Retry
Owned, tagged and scored the moment it arrives
Set what a new Google Ads lead should look like before anyone touches it: its starting status, its tags, the duplicate rule and who it's assigned to, and whether a deal is opened straight away. Scoring runs, the lead-created workflow trigger fires, and the lead joins the same list as your website and Meta leads.
- The starting status and tags you choose
- Assigned by your rules, not by hand
- A deal opened on capture, if you want one
- Workflows that start on a new lead run too
Turn a consent question into a consent record
Google lead forms have no built-in consent box, so add a question of your own. Map that question and the answers that mean yes to the kind of consent they grant, and DigiPix Flow records consent only when the buyer gave one of those answers, with the question, the answer and the form kept as evidence.
- Map your own question to a consent type
- Only a matching yes answer is recorded
- The question, answer and form kept as evidence
- Nothing recorded when the question is skipped
From a lead form to a called lead, in five steps
- STEP 01
Save a webhook key
Generate one in DigiPix Flow and copy your webhook URL.
- STEP 02
Paste into Google Ads
Add the URL and key to your lead form's webhook delivery.
- STEP 03
Send test data
The connection turns healthy, and no test lead is made.
- STEP 04
Set the defaults
Choose the status, tags, owner rules and consent mapping.
- STEP 05
Call the lead
Each submission arrives as a lead, assigned and scored.
The webhook vs downloading your leads
| What it covers | Downloading leads from Google Ads |  DigiPix Flow |
|---|---|---|
| When a lead reaches the team | When someone next downloads the file | As soon as Google delivers it |
| Setup | A download, a clean-up and an import each time | A webhook URL and key, pasted once |
| Where it came from | Lost when the row is copied | Click ID and ad IDs kept on the lead |
| The same lead twice | Imported again with the next file | Recognised by its Google ID and ignored |
| Who calls it | Whoever picks up the sheet | Assigned by your rules on arrival |
| Consent | A column nobody checks | Recorded from your consent question, with evidence |
| Your own questions | Extra columns to tidy by hand | Kept with the lead as it arrives |
Google Ads lead form questions, answered
Do I need to sign in to my Google Ads account from DigiPix Flow?
No. The connection works by webhook: you save a key in DigiPix Flow, then paste your webhook URL and that key into the lead form in Google Ads. Nobody signs in to Google from the CRM, and DigiPix Flow never sees your Google password.
Where in Google Ads do I paste the URL and key?
On the lead form asset for your campaign. Choose webhook as the lead delivery option, paste the URL into the webhook URL box and the key into the key box, and save. DigiPix Flow shows the same steps beside the values when you set it up.
How do I know it's working?
Press Send test data in Google Ads. When the test arrives with the right key, the connection is marked healthy and reads Receiving leads from Google. Test data never creates a lead, so nobody on your team is asked to call it.
What happens if Google sends the same lead twice?
It is created once. Every Google lead carries its own ID, and a delivery DigiPix Flow has already received is ignored. Your normal duplicate rules then check the person against the leads you already have.
Which details come across with each lead?
The answers on the form, including your own questions, plus the Google click ID and the IDs of the campaign, ad group, ad and form. Standard fields such as name, email, phone, company and job title are matched to lead fields for you.
Can I see which campaign a lead came from?
Each lead keeps the ID of the campaign, ad group and ad that Google sends with it, along with the click ID. Google delivers IDs rather than names, so matching an ID to its name is done in your Google Ads account.
Will leads from before I connect come across?
No. Google delivers each submission to the webhook as it happens, starting from when the URL and key are saved on the form. Earlier submissions stay available to download in Google Ads.
What if I need to change the key?
Use Replace key in DigiPix Flow, then paste the new key into Google Ads. Leads stop arriving until Google has the new key, so update both together. Remove key stops accepting deliveries altogether.
Something we haven't covered? Talk to an expert
Keep exploring
Visit the blog- INTEGRATIONSUTM tracking in your CRMSee the campaign tags and click IDs behind your website form leads.See the integration
- INTEGRATIONSFacebook Lead Ads CRM integrationFacebook and Instagram lead form submissions, straight into your lead list.See the integration
- INTEGRATIONSWebsite form to CRM integrationCapture enquiries from your own site with one snippet.See the integration
- PRODUCTLead inbox for every sourceScoring, routing and response timers for leads from every source.See how it works
- FEATURESDuplicates and data qualityReview, merge and dismiss possible duplicates across your records.Explore the feature
- INTEGRATIONSMeta Ads campaign tracking (coming soon)Coming soon: campaign and ad names beside your Facebook and Instagram leads.See the integration
GUIDELead Source Tracking: How to Know Which Campaigns Bring Real CustomersA practical guide to lead source tracking: tag links with UTMs, keep Google and Meta click IDs, pass them through hidden form fields, record offline sources and report leads by source.Read the guide
GUIDEIndiaMART Lead Management: How to Turn Buyer Enquiries into OrdersA practical guide to IndiaMART lead management: reply to buyer enquiries fast, qualify them in one call, follow up on a plan and pull them into your CRM automatically.Read the guide
Get your Google Ads leads to a rep while they're still interested
Talk to an expert. Bring the lead form you run today and see a test lead turn the connection green.
- A real person, not a bot
- No Google sign-in needed
- See a test lead arrive