CRM features for every step from first lead to signed deal
CRM features for the whole sales motion: capture every lead, route it to the right rep, follow up on WhatsApp, email and SMS, move deals through your pipeline and report on what worked — in one workspace.
Most small sales teams run on four or five tools: an ads account, a spreadsheet, a shared inbox, personal WhatsApp and a report someone rebuilds by hand every Monday. Every hand-off between them is a place where a lead can go missing, and nobody can see the whole journey. DigiPix Flow puts those steps into one CRM, so the enquiry, every conversation, the quotation and the deal are one record from the first form fill to the signed order.
The features are grouped the way the work happens. Sales covers leads, contacts, companies, the pipeline, quotations, approvals and client handover. Communication brings email, WhatsApp and SMS threads, calls, tasks and follow-ups onto the customer's record. Marketing keeps each lead's source, UTM tags and click IDs, and sends campaigns only to people who have agreed to hear from you. Automation runs workflows, assignment rules, lead scoring and sequences. Analytics turns the records your team already keeps into a dashboard, saved reports and segments, and the platform controls add roles, permissions, an audit trail and multi-factor sign-in.
Every capability that has grown a page of its own is listed below, with what it does, how it fits into a working day and the questions teams ask before they switch. Features that are still being built are not listed here; their own pages say what is planned.
Choosing between tools? The comparison pages set these features side by side with other CRMs, and the integrations directory lists every lead source and channel that connects today.
Every feature, by area
Each area opens with its overview; the pages beneath it cover one capability in full.
Sales
Sales CRM software that keeps leads, contacts, companies, pipeline, proposals and client handover in one connected workspace — from the first enquiry to a signed deal.
Contacts
Contact management software that keeps one record for each buyer, decision-maker and site contact — with their company, owner, deals, conversations and consent on the same page, duplicates caught before they multiply, and privacy requests handled from the record itself.
Companies & accounts
An account management CRM that keeps every business you sell to as one company record — its people and what each of them does, its leads and deals, its timeline and files — with one owner, one domain and no quiet copies, so the whole team sees the same account instead of five separate conversations.
Proposals & quotations
Quotation software that builds the quote on the deal it belongs to, has the discount signed off by the right person, emails every buyer their own secure link, and keeps a record of exactly who accepted which version, when and from where — instead of a Word file bouncing between inboxes until someone replies “OK, go ahead”.
Clients & handover
Client management software that turns a won deal into a client record in one step, then hands it to your delivery team with a checklist, notes and a named customer success owner — checked by a reviewer before it's accepted, so nobody starts the work by asking sales what was promised.
Approvals center
Set up your deal approval process once: decide which quotes, discounts and deal moves need a second pair of eyes, and DigiPix Flow routes every matching request to a named approver in the right role, gives it a due time, keeps it in one inbox until someone decides, and records who said yes, who said no and why — so sign-off stops living in a manager's WhatsApp chat.
Duplicates & data quality
Duplicate leads in a CRM start where the problem does: the same buyer arrives from an ad, a phone call and an old spreadsheet. DigiPix Flow gives leads, contacts, companies and deals their own duplicates desk, each showing why two records look alike and a score, so your team merges the right pair field by field, or marks it as not a duplicate and never sees it again.
Import & export
Import leads and contacts into your CRM from spreadsheets, with columns matched for you, duplicates skipped and consent kept honest — then take your records back out as CSV, Excel or JSON whenever you need them, by hand or on a schedule.
Custom fields & masters
Add CRM custom fields for the details your sales process runs on — budget, property type, site visit date — to leads, contacts, companies and deals, checked by type as they are entered, and set the lead statuses, lead sources and lost reasons your team picks from every day.
Marketing
A marketing CRM that sends email, SMS and WhatsApp campaigns to consented segments and keeps each lead's source, UTM tags and click IDs on its record.
Campaigns
Send a one-off email, SMS or WhatsApp campaign to a segment, and see exactly who can receive it before anything goes out.
Source & UTM tracking
Every lead keeps the source it came from, and website leads also keep the UTM tags and click IDs from the page they converted on.
Lead sources
Map every inbound channel — Meta Lead Ads, Google Ads lead forms, IndiaMART, website forms, the API and imports — so routing and reporting stay accurate.
Communication
An omnichannel CRM where email, WhatsApp and SMS threads, calls, tasks and follow-ups sit on the customer's record — so follow-ups never slip and context travels with the deal.
Unified inbox
A shared team inbox for email, WhatsApp and SMS: every conversation in one list the whole team works from — sorted into desks, given an owner, linked to the lead, contact or deal they belong to, and checked for consent before a reply goes out.
Email
Sales email software inside your CRM: send from your own verified domain, write with a proper editor and your signature, schedule the send for a better hour, and have every reply come back onto the conversation and the lead or contact it belongs to — with consent checked before anything goes out.
WhatsApp & SMS
A WhatsApp CRM with SMS built in: two-way WhatsApp and text conversations kept on the customer's record, templates approved before they go out, India's DLT rules checked on every SMS, and every opt-out honoured — so the messages your team sends are ones you'd be happy to see on a screenshot.
Activities & follow-ups
Sales activity tracking for every customer touch: calls, meetings, emails and notes logged against the lead, contact, company, deal or client they belong to — each call closed with a result, the next step booked from it, and one timeline on every record that shows who did what, and when.
Tasks
Sales task management in one shared list of everything your team has promised to do — each task with an owner, a due time and the record it belongs to, handed over in a couple of clicks when plans change, repeated on schedule when the work comes round again, and flagged to the right people the moment it runs late.
Sequences & campaigns
Sales sequences over email, WhatsApp and SMS that wait the hours you set between steps, end when a lead or contact genuinely replies and check consent again before every text — plus one-off campaigns to a segment that show exactly who can receive them before anything goes out.
Consent & opt-outs
Consent and opt-out management that starts with the lead: consent arrives with it, is kept per channel and purpose with its evidence, and is checked again at every step a message takes — while unsubscribes, STOP replies, bounces and privacy requests all land in the same place, so nobody on the team has to remember who said no.
Team notifications
CRM notifications that follow ownership — a new lead to the rep it's assigned to, an approval to the person who decides it, late work to the team lead — with each person choosing email, the bell or a digest for every event, quiet hours for their evenings, and critical alerts that still get through.
Automation
Sales automation software with workflows, assignment rules, lead scoring and multi-step sequences — trigger, condition, action, with no code required.
Lead distribution
Lead distribution software decides who works each new enquiry, so no lead sits in a shared list waiting for someone to claim it. In DigiPix Flow, assignment rules run in the order you set, check a lead's source, status, score and segment, and share the work in one of four ways, with working hours respected, a fallback for captured leads and a follow-up task for whoever receives it.
Lead scoring
Lead scoring software gives every lead a number, so your team knows whose call comes first. DigiPix Flow builds that number only from rules you write, such as adding points for a website enquiry, taking points away for a status or pinning the score for a segment, and shows the result on every lead as Cold, Warm or Hot. Each rule is published with a version, and a lead's owner is told when it turns Hot.
Workflows
CRM workflow automation in DigiPix Flow means a rule you write once: when a lead arrives, a deal changes stage or a client is created, check a few conditions and then do the routine work, such as adding a task, sending an email or SMS, tagging the lead or telling its owner. Every rule is a set of plain steps you fill in, saved as a draft until you publish it, and every run is recorded step by step so you can see what happened and retry what failed.
Analytics
CRM analytics from the records your team already works in: a home dashboard, saved and scheduled reports, CSV exports and dynamic segments, with leads by source, stage value and win rate.
Platform & admin
Set CRM roles and permissions, scope what each person can see, manage users and teams, and keep an append-only audit log — the controls a team needs before adding people.
Security & access
CRM security in DigiPix Flow starts with roles, which decide what a person can do; data scope decides whose records they see, and an append-only audit trail records who changed what. Sign-in is protected with multi-factor authentication, and you can hold access to the offices and networks you trust.
Audit log
The CRM audit log in DigiPix Flow records what happens in your workspace as it happens: who changed a lead's owner, who moved a deal, who signed in or failed to, and who exported the contact list, with the value before and after each change. Entries are only ever added, never edited or removed, so when a number is questioned you open the log rather than start an argument.
Frequently asked questions
What features should a CRM have for a small sales team?
Four things matter most: capture from every channel you advertise on, so no enquiry sits in an inbox nobody checks; a pipeline with clear stages and owners; follow-up reminders and one shared record of every call, email and WhatsApp message; and reports your team trusts because they come from the same records. DigiPix Flow covers all four in one workspace, plus the admin controls you need before adding people.
Which lead sources can the CRM capture from?
Meta Lead Ads (Facebook and Instagram forms), Google Ads lead forms, IndiaMART, website forms, a lead capture API and CSV import. Each new lead is checked for duplicates and routed to a rep by the assignment rules you set, with its source and campaign kept on the record.
Can we reply to leads on WhatsApp from the CRM?
Yes. Connect the WhatsApp Business Platform and conversations land in the shared inbox beside email and SMS, on the lead's record. Each thread shows whether the customer's 24-hour reply window is open, and outside it you send approved template messages.
Does the CRM automate lead assignment and follow-ups?
Yes. Assignment rules share new leads out the way you choose — to one person, round robin across a team, weighted towards your strongest closers, or to whoever has the fewest open leads. Workflows run actions when a record changes, and sequences schedule the follow-up steps, so nothing depends on someone remembering.
How do we control who sees which leads?
Custom roles decide what each person can do, and each role carries a data scope: their own records, their team's, or everything. An audit trail records who changed what and when, and multi-factor sign-in is available on every plan.
Can we bring our existing leads and contacts with us?
Yes. Import leads and contacts from spreadsheets with columns matched for you and duplicates skipped, then take your records back out as CSV, Excel or JSON whenever you need them.