IndiaMART CRM integration that puts buyers on a rep's list
Our IndiaMART CRM integration needs one thing: the CRM key from your IndiaMART seller account, pasted once. DigiPix Flow then collects your buyer enquiries on a schedule, skips the ones it already has, and turns each new one into a lead with the buyer's name, mobile, email and company, routed to a rep who can call while the buyer is still comparing quotes.
- Connected with your IndiaMART CRM key
- Repeat enquiries skipped by query ID
- Routed to a rep by your own rules
- shortest gap between checks, IndiaMART's own limit
- 5 min
- of enquiries collected on the first sync
- 24 hours
- the furthest back IndiaMART lets any sync reach
- 7 days
What comes across with every IndiaMART enquiry
- IndiaMARTEnquiries from your seller account
- BuyerFirst and last name, split for you
- MobileFormatted with +91 for matching
- CompanyThe buying business, when given
- EnquiryProduct, message and city on record
- Query IDIndiaMART's own reference, kept once
Enquiries that sit in one more panel
Buyer enquiries sit in the IndiaMART seller panel while the rest of your sales work happens somewhere else. Someone has to remember to open it, and the enquiry that arrived at lunch is found at five, after the buyer has already taken calls from other suppliers.
Copying buyers into a spreadsheet by hand
A coordinator copies names and numbers from Lead Manager into a sheet each morning. Digits get swapped, the product the buyer asked about is left out, and a rep calls a number that was typed wrong — or never calls because the row was missed.
The same enquiry handled twice
When two people copy from the same panel, one enquiry becomes two rows and two reps call the same buyer. It wastes both reps' time and tells the buyer your team does not talk to each other, just as they are deciding who to trust.
Connect with the CRM key from your seller account
Your IndiaMART seller account has a CRM key for connecting a CRM like DigiPix Flow. Paste it into the IndiaMART connector on the Integrations page, test it, and save. DigiPix Flow asks IndiaMART whether the key works before connecting, refuses a key IndiaMART rejects, and stores it encrypted, showing only its last four characters. If IndiaMART is busy at that moment, the key is saved and confirmed on the first sync.
- One field: the CRM key, known as glusr_crm_key
- Test connection before you save
- A key IndiaMART rejects is never saved
- Stored encrypted, with Rotate credentials to replace it
IndiaMART leads to your CRM, on a schedule IndiaMART allows
IndiaMART lets each key be asked for enquiries once every five minutes, so DigiPix Flow checks on a schedule rather than waiting to be told. The connector starts at every 15 minutes and can be set as close as every five. The first sync reaches back 24 hours, and where each sync finished is saved, so the next one picks up from there without gaps.
- Every 15 minutes to start, as often as every five
- The last 24 hours collected on the first sync
- Progress saved after every sync, so nothing is skipped
- A five-minute wait whenever IndiaMART asks for one
The buyer's details, on a lead your team can work
Each enquiry becomes a lead with the buyer's first and last name, email, company and mobile number, which is rewritten with +91 so it matches the same person arriving from another channel. The rest of what IndiaMART sends — the product, the category, the buyer's message, their city, state and pincode, and the time they asked — is saved with the lead's source record.
- Name split into first and last name
- Mobile numbers formatted as +91 for matching
- Email and company filled in when the buyer gives them
- Product, message, city and enquiry time kept with the source
One enquiry, one lead, however often you sync
Every IndiaMART enquiry carries its own query ID, and DigiPix Flow remembers each one it has collected. When a sync window overlaps the last one, the enquiries it already has are skipped rather than added again. A buyer who sends a fresh enquiry is a different matter: that new lead is checked against your existing leads by email and phone, and a match is flagged for someone to review.
- Each enquiry recognised by IndiaMART's query ID
- Overlapping sync windows never create a second lead
- New enquiries checked against existing leads
- Matches flagged for review, never combined for you
The right rep calls the buyer first
IndiaMART leads go through the same pipeline as every other lead. Assignment rules can pick them out by source and share them round robin or by workload, respecting working hours, with a default owner when no rule matches. The lead is scored, the rep gets a follow-up task, and response timers raise an alert if the buyer is left waiting too long.
- Assignment rules that can match IndiaMART as the source
- Working hours respected, with a default owner as fallback
- Scored on arrival, so the likeliest buyers stand out
- Response timers that alert when a buyer waits
IndiaMART lead management beside every other source
Every lead from IndiaMART carries IndiaMART as its source, so it can be filtered on the leads list and compared with Meta, Google, your website and imports in your reports. At the top of the leads list, IndiaMART has its own capture chip with a count of new enquiries and when it last synced, so you can see at a glance that it is working.
- IndiaMART set as the source on every lead
- Filter the leads list to IndiaMART enquiries only
- Compare IndiaMART with your other sources in reports
- A capture chip with new enquiries and the last sync
Know the moment collection stops working
The connector shows whether it is healthy and when it last synced. If a sync fails, the reason is kept on the connector, and DigiPix Flow waits longer between each retry, up to six hours, rather than hammering the key. Admins are told when a sync gives up. Retry by hand once it is fixed, or pause the connector without disconnecting it.
- Healthy or degraded, with the time of the last sync
- The error kept on the connector when a sync fails
- Retries spaced further apart, up to six hours
- Retry sync or pause, without losing the connection
From a CRM key to a call with the buyer, in five steps
- STEP 01
Paste your CRM key
Add the key from your IndiaMART seller account and test it.
- STEP 02
Enquiries are collected
DigiPix Flow checks for new buyer enquiries on your schedule.
- STEP 03
Repeats are skipped
Enquiries it already has are recognised by their query ID.
- STEP 04
A rep is assigned
Your assignment rules give the lead an owner and a follow-up task.
- STEP 05
The buyer gets a call
Response timers make sure nobody is left waiting.
IndiaMART in a CRM vs the seller panel and a spreadsheet
| What it covers | The seller panel and a spreadsheet |  DigiPix Flow |
|---|---|---|
| Finding new enquiries | Someone opens Lead Manager when they remember | Collected on a schedule, as often as every five minutes |
| Getting buyers into your records | Names and numbers copied by hand | Name, mobile, email and company filled in for you |
| Phone numbers | Typed in whatever format, sometimes wrong | Formatted with +91 so they match other channels |
| The same enquiry twice | Two rows and two reps calling one buyer | Skipped by IndiaMART's query ID |
| Who calls the buyer | Whoever picks the row from the sheet | Assignment rules, with a default owner as fallback |
| Knowing it has stopped | Nobody notices until enquiries dry up | Health, last sync and an alert when a sync fails |
| Comparing sources | A separate count kept for IndiaMART | IndiaMART as a source in the same reports |
Other ways leads reach the same list
IndiaMART is one of several ways enquiries reach DigiPix Flow. Leads from ad forms, your website, your own systems and your old lists all land in the same leads list, each with its source.
IndiaMART integration questions, answered
What do I need to connect IndiaMART?
The CRM key from your IndiaMART seller account, sometimes shown as glusr_crm_key, which you will find in your IndiaMART seller account. Paste it into the IndiaMART connector on the Integrations page, press Test connection, then save.
How quickly do IndiaMART enquiries reach DigiPix Flow?
The connector checks every 15 minutes to begin with, and you can set it to every five minutes. Five minutes is the shortest gap IndiaMART allows for each key, so a new enquiry becomes a lead on the next sync after the buyer sends it.
Will I get enquiries from before I connected?
The first sync collects the last 24 hours of enquiries. IndiaMART never lets a sync reach back more than seven days, so if the connector is paused or failing for longer than a week, enquiries older than that will not be collected.
Which details come across from IndiaMART?
The buyer's name, split into first and last name, their email, company and mobile number, formatted with +91. The product, category, message, city, state, pincode, alternate contact details and the time of the enquiry are saved with the lead's source record.
What happens if the same enquiry is collected twice?
It is skipped. Every IndiaMART enquiry has its own query ID, and DigiPix Flow keeps a record of each one it has collected, so overlapping sync windows never produce a second lead for the same enquiry.
What if a buyer I already have sends a new enquiry?
A new enquiry has a new query ID, so it becomes a lead. That lead is then checked against your existing leads by email and phone, and a match is flagged as a likely duplicate for your team to review. Nothing is combined automatically.
Is consent recorded for IndiaMART leads?
No. IndiaMART does not send a consent answer with its enquiries, so DigiPix Flow does not record one. Leads from website forms, Meta, Google and the API can carry consent, but IndiaMART leads arrive without it.
How do I know if the connection has stopped working?
The connector shows whether it is healthy and when it last synced, and the IndiaMART chip on the leads list shows the last sync too. When a sync fails, the error is kept on the connector, retries are spaced out, and admins are notified if it gives up.
Can I route IndiaMART leads to particular reps?
Yes. Assignment rules can match on the lead's source, so IndiaMART enquiries can go to one person, round robin across a team or to whoever has the fewest open leads, respecting working hours, with a default owner if no rule matches.
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Put every IndiaMART enquiry in front of a rep
Talk to an expert — bring your IndiaMART seller account and the way your team handles enquiries today, and see them arrive as leads.
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- Bring your IndiaMART account
- See enquiries become leads