CRM comparison

Meritto vs LeadSquared: which CRM suits your admissions team?

Meritto vs LeadSquared is the shortlist many colleges, schools and coaching institutes end up with when they choose a CRM for admissions. Meritto, formerly NoPaperForms, is an education-focused platform for the whole enrolment journey, while LeadSquared serves education alongside financial services, healthcare and other lead-heavy industries. This page compares the two on each vendor's own published facts, then says when each one is the better choice.

Details for both products checked on 2 October 2026 from each vendor's own website; features change, so confirm with them. Neither vendor is affiliated with us. DigiPix Flow, our product, appears only in the section marked as ours.

Meritto and LeadSquared, side by side

Meritto compared with LeadSquared, topic by topic
Topic	Meritto	LeadSquared
What it is	Meritto, formerly NoPaperForms, is an AI-powered platform that manages the student enrolment journey across marketing, admissions, applications, payments and student engagement.	LeadSquared is an AI-powered CRM platform that helps sales, marketing, service and field teams move faster and convert more consistently.
Built for	Meritto serves higher education, K-12 schools, coaching institutes and EdTech companies, plus study abroad consultants and channel partners, across admissions, marketing and sales teams. Source: meritto.com	LeadSquared describes itself as a CRM for sales, marketing, service and field teams in financial services, education, healthcare, real estate, automotive, manufacturing and other industries. Source: leadsquared.com
Lead capture	Meritto captures enquiries from website forms, landing pages, portals, ads, walk-ins, referrals and bulk uploads, keeping the source context with each lead. Source: meritto.com	The IndiaMART connector pulls leads into LeadSquared at a configurable interval, with a three-hour default, and leads can also be synced manually. Source: help.leadsquared.com
WhatsApp	Meritto describes itself as an official Meta Tech Partner offering WhatsApp Business API, with broadcast campaigns, stage-based messages and live chat through Echo. Source: meritto.com	LeadSquared connects to WhatsApp through service providers including WhatsApp Cloud API, Gupshup, Infobip, Kaleyra and WATI, with templates, bulk messaging and automation-triggered sends. Source: help.leadsquared.com
SMS in India	Meritto's support documentation covers DLT Phase 2 template registration for SMS across the Vilpower (Vodafone-Idea), BSNL and Jio platforms in India. Source: support.meritto.com	LeadSquared lists 33 SMS providers for India, and its documentation sets out DLT sender ID, entity ID and template ID fields for each connector. Source: help.leadsquared.com
Calling	Meritto integrates cloud telephony providers including Ozonetel, Knowlarity, Mcube, MyOperator and CallHippo, listed on its extensions and integrations page. Source: meritto.com	Cloud telephony integrations with providers such as Ozonetel, MyOperator and Teleforce give click-to-call, and log calls and recordings in the lead's activity history. Source: leadsquared.com
Pipelines	The Conversion Funnel provides customisable conversion stages for leads, opportunities and applications, with improved status mapping and bulk updates. Source: meritto.com	LeadSquared describes pipeline visibility, AI-prioritised leads and guided selling for sales teams that work across several channels. Source: leadsquared.com
Automation	Rule-based lead assignment works by source, programme, location or bandwidth, and drip journeys run by programme, location, source and intent. Source: meritto.com	Lead distribution automation assigns leads to users, groups or by user properties in round-robin order, and a load-balanced option keeps assignments even across users. Source: help.leadsquared.com
Reporting	Meritto includes 70+ education-ready dashboards and reports covering campaign, source, counsellor, course and campus performance. Source: meritto.com	LeadSquared offers dashboards for lead tracking, follow-ups and conversions, with performance monitoring and conversion analytics. Source: leadsquared.com
Mobile app	Meritto's mobile app is available on Android and iOS, with check-in tracking, route planning, dashboards and one-click calling for admissions teams. Source: meritto.com	LeadSquared provides a native mobile CRM app on iOS and Android for field team management, visit tracking and order reporting. Source: leadsquared.com
Data hosting	Meritto describes AWS-hosted infrastructure with multi-layered security, encryption, data masking and data isolation. Source: meritto.com	LeadSquared hosts data on Amazon Web Services across multiple regions and holds ISO 27001:2022 certification from the British Standards Institution. Source: leadsquared.com
Sign-in and access	Meritto lists single sign-on, multi-factor authentication, role-based access controls, IP-based access restrictions and continuous logging and monitoring. Source: meritto.com	Two-factor authentication can be required for all users or set per user, alongside ADFS sign-in, IP address allow-listing and permission templates for role-based access. Source: help.leadsquared.com
Integrations and API	Meritto's developer portal offers Lead, Opportunity, Payments and Master Data APIs, with documentation published at developer.nopaperforms.com. Source: meritto.com	LeadSquared lists 100+ pre-built integrations and an API-first architecture, with API documentation published at apidocs.leadsquared.com. Source: leadsquared.com
Getting started	Institutions start by scheduling a demo or contacting Meritto directly for implementation details. Source: meritto.com	Getting started is demo-led: the website's main call to action is to book a demo, supported by a public knowledge base and API documentation. Source: leadsquared.com

The differences that matter

Education-focused or cross-industry
Meritto is an education-focused platform covering marketing, admissions, applications, payments and student engagement for higher education, K-12 schools, coaching institutes, EdTech companies and study abroad consultants. LeadSquared describes itself as a CRM for sales, marketing, service and field teams across financial services, education, healthcare, real estate, automotive, manufacturing and other industries.
From enquiry to application
Meritto captures enquiries from website forms, landing pages, portals, ads, walk-ins, referrals and bulk uploads, and its Conversion Funnel carries leads through opportunities and applications with customisable stages. LeadSquared documents an IndiaMART connector that pulls leads at a configurable interval, and describes pipeline visibility, AI-prioritised leads and guided selling for teams working across several channels.
WhatsApp and SMS
Meritto says it is an official Meta Tech Partner offering the WhatsApp Business API, with broadcasts, stage-based messages and chat through Echo, and its support pages walk through DLT template registration on the Vilpower, BSNL and Jio platforms. LeadSquared connects WhatsApp through providers such as WhatsApp Cloud API, Gupshup, Infobip, Kaleyra and Wati, and lists 33 Indian SMS providers with DLT sender, entity and template fields.
Reports, mobile and sign-in
Meritto offers more than 70 education-ready dashboards across campaign, source, counsellor, course and campus, a mobile app with check-ins, route planning and one-click calling, and single sign-on with multi-factor authentication. LeadSquared offers dashboards for lead tracking, follow-ups and conversions, a field-team mobile app for visits and orders, and two-factor authentication with ADFS sign-in and IP allow-listing.

Which one to choose

Choose Meritto if…

Choose Meritto if you are a university, school, coaching institute or study abroad consultancy and want a platform whose stages, reports and journeys already speak the language of admissions: programmes, campuses, counsellors and applications. Lead assignment by source, programme, location or bandwidth, drip journeys by intent, payments and applications in the same product, and Lead, Opportunity and Payments APIs suit admissions teams that want enquiry-to-enrolment in one education-specific system, set up after a demo.

Choose LeadSquared if…

Choose LeadSquared if education is one of several lines of business for you, or if your institute wants the same CRM used across financial services and healthcare for high-volume enquiries. Its 33 Indian SMS connectors, a choice of WhatsApp providers, click-to-call through Ozonetel or MyOperator, a field-team mobile app and 100+ pre-built integrations suit organisations that want sales, marketing, service and field work on one API-first platform, with a demo-led start.

Where DigiPix Flow fits

Our product

DigiPix Flow is our product, a lead management CRM for Indian teams whose sales begin as enquiries, and coaching institutes are among the teams it is set up for. Enquiries from Meta, Google Ads and website forms land in one inbox, are assigned by round robin, and are followed up on WhatsApp, email and SMS, with each SMS checked against your DLT templates. It is a general sales CRM rather than an admissions suite, so universities and schools that need applications, fee payments and campus-level reporting in one system will be better served by Meritto or LeadSquared.

Talk to an expert Why teams choose DigiPix Flow

Frequently asked questions

Is Meritto the same company as NoPaperForms?

Yes. Meritto is the new name of NoPaperForms, and its developer documentation is still published at developer.nopaperforms.com. If a colleague recommends NoPaperForms, they mean the platform now sold as Meritto.

When is Meritto the better choice?

When your organisation is an educational institution or study abroad consultancy and you want admissions marketing, applications, payments and counsellor reporting built around programmes and campuses in one education-specific platform.

When is LeadSquared the better choice?

When education sits beside other lines of business, or you want a cross-industry CRM with a wide choice of Indian SMS and WhatsApp providers, cloud telephony, field-sales tools and an API-first design.

Can a coaching institute use either one?

Yes. Meritto names coaching institutes among the education segments it serves, and LeadSquared lists education among its core industries. The deciding questions are whether you need applications and fee payments inside the CRM, how many counsellors and centres you run, and which SMS and WhatsApp providers you already use.

How did you check these details?

We read each vendor's own website, product pages, security pages and help articles on the date shown at the top of the page, and every statement here traces to one of them. Anything we could not confirm is marked "Check with vendor" in the table, and since both products ship changes regularly, it is worth confirming key points on a demo.

Why don't you list prices for Meritto and LeadSquared?

What an institute pays for admissions software tends to vary with the number of users, the modules chosen and the contract, and it changes over time, so a figure printed here would soon mislead. Ask each vendor for a quote against the same list of requirements to compare them fairly.