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Marketing & adsComing soon

A Google Analytics 4 CRM integration, planned to join visits and leads

Coming soon: a Google Analytics 4 CRM integration that will let a lead carry what the visitor did on your site before they enquired. It isn't built yet, and the details may change. Today, every website form lead already keeps its UTM tags, click IDs, landing page and referrer.

Tell us you need itSee what's planned
  • Coming soon, not built yet
  • Planned: the visit behind each website lead
  • UTM tags and click IDs work today
A preview of a planned feature, not built yet. A visitor lands on a kitchen offer page, looks at the kitchen gallery and the pricing page, and sends an enquiry; in the planned version the lead for Neha Patil shows those pages as the visit before the enquiry, and the new lead is marked in Google Analytics 4.
GA4 property planned to connect per workspace
1
UTM tags already kept on website leads
5
ad click IDs already kept: Google's and Meta's
2

What the Google Analytics connection is planned to join up

  • Google Analytics 4The property that measures your site
  • VisitPlanned: the pages seen before the form
  • Landing pageKept on website leads today
  • UTM tagsKept on website leads today
  • New leadPlanned: marked as a moment in GA4
  • RepSees the context before calling
THE PROBLEM

Why website visits and leads drift apart

See how it's fixed

  1. Two tools that never compare notes

    Google Analytics knows how people move around your website, and your CRM knows who became a lead. With nothing joining the two, marketing and sales each hold half of the story and argue about the other half.

  2. A rep who doesn't know what the buyer read

    Someone who studied three product pages and the pricing page is a very different call from someone who landed on the contact form by accident. Without the visit, every enquiry looks the same on the lead.

  3. Leads nobody marks in Google Analytics

    Marketing wants to see which pages and campaigns lead to real enquiries, but the moment a form becomes a lead happens inside the CRM, where Google Analytics can't see it.

PLANNED

Connect your Google Analytics 4 property once

The direction we're planning is a connection to the Google Analytics 4 property that already measures your website, set up once by whoever looks after your analytics. Nothing about how you tag your site or run Google Analytics would change. It isn't built yet, so the exact steps may change.

  • Planned: one GA4 property per workspace
  • Planned: set up once, by your admin
  • Your existing site tagging left as it is
  • Coming soon, and not built yet
A preview of a planned screen, not available yet: connecting a Google Analytics 4 property to DigiPix Flow, with the property raointeriors.in and its measurement ID filled in and the Connect button marked coming soon.
PLANNED

The visit behind the enquiry, on the lead

The aim is for a website lead to show what the visitor did before they filled in your form, such as the pages they looked at, so a rep can open a call about the product the buyer actually read about. How much of the visit is shown will depend on what Google Analytics makes available.

  • Planned: pages viewed before the enquiry
  • Planned: shown beside the lead's capture details
  • Depends on what Google Analytics makes available
  • Details may change before it's built
A preview of a planned screen, not available yet: a website lead for Neha Patil showing the pages she viewed before enquiring, the kitchen offer, the kitchen gallery and the pricing page, beside her lead's capture details.
PLANNED

New leads, planned to be marked in Google Analytics

The other half of the plan runs the opposite way: telling Google Analytics when a website visit became a lead in DigiPix Flow. Your marketing team could then look, inside Google Analytics, at which pages and campaigns lead to enquiries your sales team actually works.

  • Planned: a new lead marked as a moment in GA4
  • Planned: seen in Google Analytics, not rebuilt here
  • Your GA4 settings stay in your hands
  • Coming soon, not built yet
A preview of a planned screen, not available yet: a setting to mark each new website lead in Google Analytics 4, with the moment named generate_lead and a note that the details may change before it is built.
WORKS TODAY

Where each lead came from, already on the lead

You don't need to wait to know where website leads start. The DigiPix Flow form snippet already keeps the five UTM tags, Google's and Meta's click IDs, the landing page and the referrer on every website lead, shown in the lead's capture details for the rep to read before calling.

  • All five UTM tags on website leads
  • Google's gclid and Meta's fbclid kept
  • The landing page and the referrer
  • Shown in the lead's capture details
Explore UTM tracking
An example of what works today: a website lead for Rahul Kumar in DigiPix Flow with its UTM source, medium and campaign, the Google click ID, the landing page and the referrer in its capture details.
HOW IT WORKS

Start today, and connect Google Analytics when it's ready

  1. STEP 01

    Tag your links

    Works today: UTM tags on your ads, emails and posts.

  2. STEP 02

    Capture on your form

    Works today: tags, click IDs and landing page kept.

  3. STEP 03

    Connect GA4

    Planned: link your Google Analytics 4 property.

  4. STEP 04

    See the visit

    Planned: the visit behind each website lead.

  5. STEP 05

    Mark the lead

    Planned: new leads seen in Google Analytics.

Talk to an expert
THE DIFFERENCE

Planned Google Analytics connection vs keeping the tools apart

What it coversGoogle Analytics and the CRM kept apartDigiPix Flow
What the rep knowsOnly what the form askedPlanned: the visit behind the enquiry
Where a lead startedGuessed from memoryToday: UTM tags, click IDs and landing page
Leads in Google AnalyticsInvisiblePlanned: each new lead marked
SetupTwo tools, nothing joining themPlanned: one connection to your GA4 property
AvailableTodayComing soon; campaign tags on leads work today

Google Analytics questions, answered

Can I connect Google Analytics today?

Not yet. The Google Analytics 4 connection is coming soon and isn't built yet. Today, every website form lead keeps its UTM tags, Google's and Meta's click IDs, the landing page and the referrer.

What is a Google Analytics 4 CRM integration?

It joins what Google Analytics knows about visits to your website with what your CRM knows about the people who became leads. DigiPix Flow's is planned and not built yet. Today, every website form lead already keeps its UTM tags, click IDs, landing page and referrer.

What is the Google Analytics connection planned to do?

The direction is two-way: show on a website lead what the visitor did before enquiring, and mark new leads in your Google Analytics 4 property so marketing can see which pages and campaigns lead to enquiries. The details may change before it's built.

Do I need Google Analytics to see where leads came from?

No. The DigiPix Flow form snippet reads UTM tags and click IDs from the page address and records the landing page and referrer by itself, with no Google Analytics account involved.

Will it work with Universal Analytics?

No. Google has retired Universal Analytics, so the planned connection is for Google Analytics 4 properties only.

When will it be ready?

We haven't set a date. If joining your website visits to your leads matters to your team, tell us through Talk to an expert, and we'll let you know when it's ready.

Something we haven't covered? Talk to an expert

What you can use today

Visit the blog

Want your website visits joined to your leads?

Tell us how your team uses Google Analytics. We'll set up campaign tags on your leads today, and let you know when the connection is ready.

Talk to an expertSee how it connects
  • A real person, not a bot
  • Start with UTM tags today
  • Hear when it's ready
Talk to an expert