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Marketing & adsComing soon

Meta ads campaign tracking by name, not ID numbers

Coming soon: Meta ads campaign tracking that will put the name of the Meta campaign, ad set and ad beside every Facebook and Instagram lead, so a rep can see which ad brought an enquiry in. It isn't available yet. Today, Meta Lead Ads already keep the IDs of the ad behind each lead.

Tell us you need itSee what's planned
  • Coming soon, not available yet
  • Planned: campaign, ad set and ad names
  • Meta Lead Ads work today
A preview of a planned feature, not available yet. A new Facebook lead for Priya Sharma arrives with its ad ID numbers, as it does today; in the planned version the campaign ID then shows as Diwali kitchen offer, the ad set and ad IDs show as Mumbai homeowners and Kitchen carousel, and a paused ad set is marked paused.
levels planned: ad account, campaign, ad set and ad
4
Meta connection planned for lead ads and ads
1
changes the planned connection will make to your ads
0

What Meta Ads is planned to bring to each lead

  • MetaFacebook and Instagram ads
  • Ad accountPlanned: its name
  • CampaignPlanned: its name and status
  • Ad setPlanned: its name and status
  • AdPlanned: its name and status
  • LeadWhere the names are planned to sit
THE PROBLEM

Why ad IDs aren't enough

See how it's fixed

  1. A lead that says it came from ad 23851094

    A Meta lead can carry the IDs of the ad and ad set it came from, but a long number means nothing to the rep making the call. They can't tell the festive offer from the brand ad without opening Ads Manager.

  2. Two tools open to answer one question

    When a sales manager asks which ad the best leads came from, someone copies IDs out of the CRM and looks each one up in Ads Manager by hand. It takes long enough that the question usually goes unanswered.

  3. Paused ads nobody noticed

    Leads from an ad set someone paused last week still sit in the list, and the team keeps following a script for an offer that has already ended, because nothing on the lead says the ad is no longer running.

PLANNED

The campaign, ad set and ad, by name, on the lead

The plan is simple: when a Facebook or Instagram lead comes in, DigiPix Flow will look up the names of the campaign, ad set and ad it came from and keep them beside the lead. A rep opening the lead will read Diwali kitchen offer rather than a string of digits, and know what the buyer was shown.

  • Planned: the campaign name beside each Meta lead
  • Planned: the ad set and ad names as well
  • Coming soon, and not available yet
  • The IDs are already kept on Meta leads today
A preview of a planned screen, not available yet: a Facebook lead for Priya Sharma showing the campaign Diwali kitchen offer, the ad set Mumbai homeowners and the ad Kitchen carousel, with the ad and ad set ID numbers kept underneath.
PLANNED

One Meta connection for lead ads and ads

You won't need a second login. The plan is for Meta Ads to use the same Meta connection as Meta Lead Ads, asking once for permission to read your ad accounts. The access will be read-only: DigiPix Flow will read names and whether each ad is running, and will never create, change or stop an ad.

  • Planned to use your Meta Lead Ads connection
  • Read-only access to your ad accounts
  • Nothing in Ads Manager will be changed
  • Disconnecting will stop the reading at once
A preview of a planned screen, not available yet: the Meta connection in DigiPix Flow, connected today for lead ads, with a planned request for read-only access to ad accounts and a note that ads are never created, edited or paused.
PLANNED

Whether the ad is still running, at a glance

Alongside each name, the plan is to keep whether the campaign, ad set and ad are active or paused. A rep calling a lead from an ad that was switched off yesterday will see that before they mention an offer that may have ended, and a manager tidying the list will know which leads came from ads still running.

  • Planned: active or paused for each level
  • Checked again as your ads change
  • No figures from your ads account, only names and status
  • Ads Manager stays the place to run your ads
A preview of a planned screen, not available yet: a Meta ad account for Rao Interiors with its campaigns and ad sets listed by name, each marked active or paused, and no other figures shown.
WORKS TODAY

Meta Lead Ads, with the ad IDs, already work

You don't have to wait to bring Facebook and Instagram leads in. Meta Lead Ads connect with a Meta login, and every lead form submission arrives in your lead list with the IDs of the ad, ad set and form it came from, routed and scored like every other lead.

  • Facebook and Instagram lead forms connect today
  • Ad, ad set and form IDs on each lead
  • Routed and scored like every other lead
  • The names will join the IDs when Meta Ads arrives
Explore Meta Lead Ads
An example of what works today: a Meta Lead Ads lead for Sneha Nair in DigiPix Flow, with the source Meta Lead Ads, the form, and the ad and ad set IDs kept on the lead, assigned to Kavya Iyer.
HOW IT WORKS

How Meta Ads is planned to work, in five steps

  1. STEP 01

    Connect Meta

    Meta Lead Ads connect today with a Meta login.

  2. STEP 02

    Allow ad access

    Planned: read-only access to your ad accounts.

  3. STEP 03

    Names are read

    Planned: campaign, ad set and ad names and status.

  4. STEP 04

    A lead arrives

    The ad's IDs are kept on the lead, as today.

  5. STEP 05

    The rep sees the ad

    Planned: names beside the IDs on the lead.

Talk to an expert
THE DIFFERENCE

Planned Meta Ads vs looking IDs up by hand

What it coversLooking IDs up in Ads ManagerDigiPix Flow
What the rep seesA campaign ID numberPlanned: the campaign, ad set and ad names
Ads that were pausedNothing on the lead says soPlanned: active or paused beside each name
LoginsThe CRM and Ads ManagerPlanned: one Meta connection for both
Access to your adsFull access for whoever looks things upPlanned: read-only, nothing changed
AvailableTodayComing soon; Meta Lead Ads work today

Meta Ads questions, answered

Can I connect Meta Ads today?

Not yet. Meta Ads is coming soon and isn't available to workspaces. Meta Lead Ads work today, and every Facebook and Instagram lead already keeps the IDs of the ad, ad set and form it came from.

What is Meta ads campaign tracking?

It means knowing which Meta campaign, ad set and ad each lead came from. Today, Meta Lead Ads keep the IDs of the ad, ad set and form on every Facebook and Instagram lead. The planned Meta Ads connection will add the names beside those IDs; it is coming soon and not available yet.

What will Meta Ads add?

The plan is to put the names of the campaign, ad set and ad beside each Meta lead, along with whether each one is active or paused, so reps can read which ad brought a lead in without looking up an ID.

Will it show how much our ads cost?

No. The planned connection reads names and whether each ad is running, and nothing else. Figures from your ads account stay in Ads Manager.

Will DigiPix Flow be able to change our ads?

No. The planned access is read-only. DigiPix Flow will never create, edit, pause or delete a campaign, ad set or ad.

Will I need to connect Meta again?

The plan is to use the same Meta connection as Meta Lead Ads, asking once more for permission to read your ad accounts, rather than setting up a separate login.

When will it be ready?

We haven't set a date. If campaign names on your leads would help your team, tell us through Talk to an expert, and we'll let you know when Meta Ads can be switched on for your workspace.

Something we haven't covered? Talk to an expert

What you can use today

Visit the blog

Want Meta ad names on your leads?

Tell us how your team uses Meta ads today. We'll set you up with Meta Lead Ads now, and let you know when Meta Ads is ready.

Talk to an expertSee how it connects
  • A real person, not a bot
  • Start with Meta Lead Ads today
  • Hear when Meta Ads is ready
Talk to an expert