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Marketing & adsComing soon

LinkedIn Lead Gen Forms, planned to arrive in your CRM as leads

Coming soon: a LinkedIn Ads connection that will turn Lead Gen Form submissions into leads in your CRM, with the answers, the consent the buyer gave and the campaign they came from. It isn't built yet. Today, tag your LinkedIn links and send people to a DigiPix Flow form.

Tell us you need itSee what's planned
  • Coming soon, not built yet
  • Planned: Lead Gen Form submissions as leads
  • Tagged links to your forms work today
A preview of a planned feature, not built yet. A LinkedIn Lead Gen Form for an office fit-out consultation is submitted by Deepak Kulkarni; in the planned version it becomes a lead with his company and job title in their own fields, the form's consent checkbox is recorded as consent, and the lead is assigned to Kavya Iyer.
planned connection to LinkedIn Campaign Manager
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UTM tags your LinkedIn links can carry today
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CSV downloads once the connection arrives
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What LinkedIn Ads is planned to bring to each lead

  • LinkedInSponsored content with a Lead Gen Form
  • Form answersPlanned: name, email, company and job title
  • ConsentPlanned: the checkboxes on your form
  • CampaignPlanned: the campaign and form IDs
  • OwnerPlanned: assigned by your rules
  • LeadIn the same list as every other source
THE PROBLEM

Where LinkedIn leads get stuck today

See how it's fixed

  1. B2B leads parked in Campaign Manager

    LinkedIn keeps Lead Gen Form submissions for you to download. For a team selling to businesses, the most valuable enquiries of the week can sit in a file nobody has opened while the buyer's interest cools.

  2. Job titles and companies retyped by hand

    The reason to advertise on LinkedIn is the detail: company, seniority, job title. When leads move by spreadsheet, that detail gets trimmed, mistyped or dropped before a rep ever reads it.

  3. No link back to the campaign

    Once a download is imported, nothing on the lead says which campaign or form it came from, so the team can't tell the webinar sign-ups from the demo requests they paid far more to win.

PLANNED

Lead Gen Form submissions, planned to become leads

The plan is to connect your LinkedIn Campaign Manager account, choose the Lead Gen Forms you want, and match their questions to lead fields once. From then on, each submission will be created as a lead in DigiPix Flow, beside your website, Google and Meta leads, without anyone downloading a file.

  • Planned: connect Campaign Manager once
  • Planned: choose which forms to bring across
  • Planned: questions matched to lead fields
  • Coming soon, and not built yet
A preview of a planned screen, not available yet: choosing which LinkedIn Lead Gen Forms to bring into DigiPix Flow, with an office fit-out consultation form and a workspace design webinar form switched on and a careers form left off.
PLANNED

The campaign, the form and the consent, kept together

Each planned LinkedIn lead will keep the IDs of the campaign and form it came through, and the answers to the consent checkboxes on your form, recorded as consent with the form as evidence. A rep will know which offer the buyer responded to and what they agreed to hear about.

  • Planned: campaign and form IDs on each lead
  • Planned: consent checkboxes recorded as consent
  • Planned: job title and company in their own fields
  • Custom questions planned to stay with the lead
A preview of a planned screen, not available yet: a LinkedIn Lead Gen Form's questions matched to lead fields, including company name and job title, and its consent checkbox matched to email marketing consent.
PLANNED

Deduplicated and routed like every other lead

LinkedIn leads are planned to go through the same intake as the sources that work today: checked against the leads you already have, given a starting status and tags, assigned by your rules and scored. Nobody will need a separate process for the leads that happen to come from LinkedIn.

  • Planned: your duplicate rules applied
  • Planned: assigned by the rules you already use
  • Planned: scored like leads from other sources
  • One lead list for every channel
Explore the lead inbox
A preview of a planned screen, not available yet: a LinkedIn lead for Deepak Kulkarni going through the same intake as other sources, checked for duplicates, given the status New, assigned to Kavya Iyer and scored.
WORKS TODAY

Tag your LinkedIn links and send them to your form

You can capture LinkedIn traffic now. Point your LinkedIn ads and posts at a page with the DigiPix Flow form, or at a hosted form link, and add UTM tags such as utm_source=linkedin to the link. Each lead then records the tags, the landing page and the referrer, so your team can see it started on LinkedIn.

  • UTM tags on LinkedIn ad and post links
  • Your website form or a hosted form link
  • Landing page and referrer kept on the lead
  • Shown in the lead's capture details
Explore UTM tracking
An example of what works today: a LinkedIn ad link tagged with utm_source linkedin, utm_medium paid-social and utm_campaign office-fitout pointing at a website page with the DigiPix Flow form, and the lead it created showing those tags and a LinkedIn referrer.
HOW IT WORKS

Start today, and connect LinkedIn when it's ready

  1. STEP 01

    Tag your links

    Works today: add UTM tags to LinkedIn ad and post links.

  2. STEP 02

    Capture on your form

    Works today: tags and landing page kept on the lead.

  3. STEP 03

    Connect LinkedIn

    Planned: link Campaign Manager and choose your forms.

  4. STEP 04

    Match the questions

    Planned: form questions matched to lead fields once.

  5. STEP 05

    Call the lead

    Planned: each submission arrives assigned and scored.

Talk to an expert
THE DIFFERENCE

Planned LinkedIn Ads vs downloading your leads

What it coversDownloading Lead Gen Form leadsDigiPix Flow
When a lead reaches the teamWhen someone next downloads the filePlanned: as soon as LinkedIn has it
Company and job titleRetyped or trimmed in a spreadsheetPlanned: kept in their own fields
Where it came fromLost after the importPlanned: campaign and form IDs on the lead
ConsentA column to check by handPlanned: recorded from your form's checkboxes
AvailableTodayComing soon; tagged links to your forms work today

LinkedIn Ads questions, answered

Can I connect LinkedIn Ads today?

Not yet. The LinkedIn Ads connection is coming soon and isn't built yet. Today you can send LinkedIn ads and posts to a DigiPix Flow form with UTM tags on the link, so the leads they bring in show that they started on LinkedIn.

What will the LinkedIn Ads connection do?

The plan is to create a lead for each Lead Gen Form submission, with the form's answers, the consent checkboxes the buyer ticked and the IDs of the campaign and form, then deduplicate, assign and score it like every other lead.

How do I capture LinkedIn traffic in the meantime?

Point your LinkedIn ads or posts at a page with the DigiPix Flow form, or at a hosted form link, and add UTM tags such as utm_source=linkedin and utm_campaign to the link. The tags, landing page and referrer are kept on each lead.

Will it bring in leads from before I connect?

That hasn't been decided. For now, download earlier submissions from Campaign Manager if you need them, and use the CSV import to bring them in.

Will LinkedIn leads be checked for duplicates and assigned?

That is the plan. LinkedIn leads are planned to go through the same intake as the sources that work today: checked against the leads you already have, given a starting status and tags, assigned by your rules and scored. The connection isn't built yet.

When will it be ready?

We haven't set a date. If LinkedIn leads matter to your team, tell us through Talk to an expert. Knowing who needs it helps us plan, and we'll let you know when it's ready.

Something we haven't covered? Talk to an expert

What you can use today

Visit the blog

Need LinkedIn leads in your CRM?

Tell us how your team runs LinkedIn campaigns. We'll set up tagged links to your forms today, and let you know when LinkedIn Ads is ready.

Talk to an expertSee how it connects
  • A real person, not a bot
  • Start with tagged links today
  • Hear when LinkedIn Ads is ready
Talk to an expert