Lead scoring software that runs on rules your team can read
Lead scoring software gives every lead a number, so your team knows whose call comes first. DigiPix Flow builds that number only from rules you write, such as adding points for a website enquiry, taking points away for a status or pinning the score for a segment, and shows the result on every lead as Cold, Warm or Hot. Each rule is published with a version, and a lead's owner is told when it turns Hot.
- Every point traced to a rule you wrote
- Draft, publish and retire, with versions
- An alert to the owner when a lead turns Hot
- rule actions: add, subtract or set
- 3
- default Hot threshold, yours to change
- 80
- draft rules a new workspace starts with
- 5
What a scoring rule can look at
- SourceWebsite, Meta, Google Ads, IndiaMART and more
- StatusNew, Contacted, Qualified and your own
- SegmentWhether the lead is in a segment
- Company namePresent, missing or containing a word
- EmailGiven or not, or matching a domain
- OwnerAssigned, unassigned or a named rep
Every lead looks equally urgent
A list sorted by date puts someone who filled in a form out of curiosity beside a buyer asking for a quote on 200 units. Reps work from the top down, and the serious buyer waits behind ten people who were never going to buy.
Scores nobody can explain
When a score appears from nowhere, reps stop trusting it. If a manager cannot say why one lead is 85 and another 40, the number is ignored within a week and everyone goes back to gut feel.
A formula changed quietly in a spreadsheet
Someone edits the scoring column, every lead's number shifts overnight and nobody can tell what changed or when. Last month's hot leads can no longer be compared with this month's, and the scores lose their meaning.
Build each rule from an if and a then
A scoring rule says which leads it applies to and what it does to their score. Choose whether all of its conditions must match or any one of them, pick fields such as source, status, company name, email or segment, then add points, take points away or set the score to a fixed number. Start from a blank rule or a template: a source boost, a segment boost or a status score. As you build, the side panel reads the rule back in plain words.
- Match all conditions or just one
- Add, subtract or set the score
- Templates for source, segment and status rules
- Each rule read back in plain words
Limits that stop one rule drowning out the rest
Each add or subtract is capped at 100 points, and a lead's score always stays between −1,000 and 1,000. Actions inside a rule run from top to bottom, so a set resets whatever came before it. Before you publish, a calculator in the side panel shows what the rule would do to a score you type in, without touching any real lead.
- Up to 100 points per add or subtract
- Scores kept between −1,000 and 1,000
- Actions applied from top to bottom
- A calculator to try the maths first
A lifecycle that keeps the history honest
A new rule starts as a draft that scores nothing, so it can be edited or deleted freely. Publishing locks it, gives it a version number and rescores every lead in the background. To change a published rule, duplicate it as a draft, publish the new one and retire the old. Retiring stops a rule scoring and rescores every lead without it, while the rule stays in the list so older scores can still be explained.
- Drafts score nothing and stay editable
- Published rules locked, with a version number
- Duplicate as a draft to make a change
- Retired rules kept in the list, never removed
Bands that turn a number into a decision
Every lead shows a band beside its score. Out of the box a lead is Warm from 55 and Hot from 80, and both thresholds are yours to change in Lead settings, so reps and managers read leads the same way. When a lead's score climbs across the Hot threshold, its owner is alerted once for that crossing, and a workflow can start from the same moment, for example to book a same-day call.
- Cold, Warm and Hot bands on every lead
- Warm from 55 and Hot from 80 to start
- An alert to the owner when a lead turns Hot
- A 'Lead becomes Hot' trigger for workflows
Scores that follow the lead, not a monthly spreadsheet run
A lead is scored when it is created, whether someone typed it in or it arrived from a form, an ad or IndiaMART. It is scored again when a field your rules read changes or it joins a segment, and every lead is rescored when a rule is published or retired. Each score is worked out afresh from your published rules, so recalculating never adds the same points twice. To let older leads cool down, an optional setting halves a score for each stretch of days a lead goes without contact.
- Scored on creation, from any channel
- Rescored when the details it depends on change
- Every lead rescored when rules change
- Optional decay for leads that go quiet
Route, group and follow up by score
Score is a condition in assignment rules, so leads above a number can go straight to your senior closers while the rest are shared in turns. It is a condition in workflows and segments too: build a segment of leads scoring above 70 for a WhatsApp campaign, or start a workflow when a lead turns Hot. A new workspace comes with five draft rules, one per main capture source, ready for you to review and publish.
- Score-based routing in assignment rules
- Segments of leads above or below a score
- Workflows that start when a lead turns Hot
- Five draft source rules to start from
From a first rule to Hot-lead alerts, in five steps
- STEP 01
Write a rule
Pick the leads it applies to and whether it adds, subtracts or sets the score.
- STEP 02
Try the maths
Use the side-panel calculator to see what the rule does to a sample score.
- STEP 03
Publish it
The rule is locked with a version, and every lead is rescored in the background.
- STEP 04
Act on Hot leads
Owners are alerted when a lead turns Hot, and workflows can start the follow-up.
- STEP 05
Retire and replace
Duplicate a rule to change it, then retire the old version without losing history.
Lead scoring in DigiPix Flow vs a spreadsheet column
| What it covers | A score column in a spreadsheet |  DigiPix Flow |
|---|---|---|
| Where the score comes from | A formula few people can read | Rules you write, each read back in plain words |
| Changing the rules | Edited in place, with no record | Draft, publish and retire, with versions |
| Keeping scores current | Recalculated when someone remembers | Rescored on creation, edits and rule changes |
| Spotting a hot lead | Sort the column and hope it is up to date | A Hot band and an alert to the owner |
| One rule running away | Nothing stops a typo adding 10,000 points | Up to 100 points per action, bounded scores |
| Using the score | Copied into another sheet by hand | Conditions in routing, segments and workflows |
| Old leads | Stay hot forever | Optional decay when a lead goes quiet |
The channels your scoring rules read from
Every capture channel records its source on the lead, which is what most scoring rules start from, and captured leads are scored as they arrive.
Lead scoring questions, answered
What is lead scoring software?
It gives each lead a number that says how promising it is, so a sales team can decide who to call first. In DigiPix Flow the number comes only from scoring rules you write and publish, and each lead also shows a Cold, Warm or Hot band based on thresholds you set.
Does the score guess which leads will buy?
No. Nothing is learned or guessed. Every point on a lead comes from a published rule a person wrote, such as adding 15 points for a website enquiry, so anyone on the team can look at the rules and see why a lead has the score it has.
What can a scoring rule look at?
A lead's source, status, owner, company name and email, its current score, and whether it belongs to a segment. Conditions can test equals, not equals, a list of values, whether a field exists, and above or below a number, and a rule can require all of its conditions or any one of them.
How do I change a rule that is already published?
Published rules are locked so the scores they produced can always be explained. Duplicate the rule as a draft, make your change, publish the new version and retire the old one. Retiring stops it scoring and rescores every lead without it, but keeps it in the list.
When are scores recalculated?
When a lead is created, by hand or from a capture channel; when a field your rules read is edited or the lead joins a segment; and for every lead whenever a rule is published or retired. Automatic scoring and rescoring on edits are both settings you can switch off; publishing or retiring a rule always rescores.
What happens when a lead becomes Hot?
When its score climbs across your Hot threshold, 80 unless you change it, the lead's owner is alerted once for that crossing. A workflow can also start from the same moment, and a lead that is already Hot when it is assigned triggers the alert for its new owner.
Can scores go down over time?
Yes, if you switch on decay in Lead settings. You choose a number of days, and a lead's score is halved for each full stretch of that length without contact, counted from its last contact or, if there has been none, from when it was created. Decay is off by default.
Can I route leads by score?
Yes. Score is a condition in assignment rules, so you can send leads above a number to your senior closers and share the rest in turns. Score can also define a segment and be checked in a workflow.
Do we have to write rules from scratch?
No. A new workspace comes with five draft rules that add points by source, for website, Google Ads, Meta, IndiaMART and manual leads. They score nothing until you review and publish them, and the builder offers templates for source, segment and status rules.
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Keep exploring
Visit the blog
GUIDELead Scoring for Small BusinessesA simple scoring model you can set up this week, with worked examples.Read the guide
GUIDEHow to Qualify LeadsFour questions that decide which leads deserve your team's time.Read the guide- FEATURESAssignment rules in AutomationSend high-scoring leads to the right reps with routing rules.Explore the feature
- PRODUCTLead capture softwareWhere the sources your scoring rules read are recorded.See how it works
- FEATURESCustomer segmentsGroup leads by score and other rules for outreach.Explore the feature
- FEATURESWorkflows in AutomationStart the follow-up the moment a lead turns Hot.Explore the feature
Know whose call comes first
Talk to an expert — bring the signs your team already trusts, and see them written as scoring rules you can read.
- A real person, not a bot
- Bring your qualifying questions
- See them as rules