Follow-up cadence, explained
A follow-up cadence turns a vague promise to call again sometime into a plan. It sets how many attempts a team makes to reach a lead, on which channels and at what intervals. Most enquiries do not convert on the first call: the person is busy, driving or still comparing, so the second, third and fourth touches are where many sales are actually made.
A sample cadence for a new inbound lead in India: call within the first hour, and if there is no answer, send a WhatsApp message saying who you are and why you called. Call again the same evening. On day two, send the brochure or price they asked for. Call on day four, send a short check-in on day seven, and a final message on day fourteen offering to close the enquiry for now. Long sales cycles, such as property or machinery, stretch the gaps; quick purchases shorten them.
A cadence works when it is written down, scheduled on the lead, and stops the moment the person replies, so nobody gets a reminder after they have already said yes or no. Respect opt-outs and quiet hours, especially on WhatsApp and SMS. DigiPix Flow's sequences wait the hours you set between steps and end when a lead or contact genuinely replies.