HubSpot CRM alternatives for growing Indian sales teams
HubSpot CRM alternatives that Indian SMBs shortlist most often, gathered in one place: seven CRMs, each described from its own website, with who it suits and how it brings in leads, handles WhatsApp and SMS, where it keeps your data and how you get started.
Vendor details checked on 2 October 2026 from each vendor's own website; features change, so confirm with them. DigiPix Flow is our product: it is listed first and marked as ours, and the others are in no ranked order.
Why teams look beyond HubSpot CRM
Your focus is sales rather than marketing
HubSpot connects sales, marketing and service tools on the same records. A team whose day is answering enquiries and closing deals may prefer a product built around that one job.
You want your data hosted in India
HubSpot assigns a data centre in the United States, Canada, Australia or the EU at sign-up. Teams that would rather keep customer data in an Indian region often compare products that offer one.
Your SMS has to follow DLT rules
Business SMS to Indian numbers runs on DLT-registered sender IDs and templates. If texting leads is a big part of how you sell, check how each product handles DLT before you choose.
The 7 options at a glance
- 1. DigiPix Flow (ours)Indian small and mid-sized sales teams whose sales start as enquiries from ads, marketplaces and website forms.
- 2. Zoho CRMTeams of any size that want a broad CRM inside the wider Zoho product family, with room to add automation, analytics and integrations as they grow.
- 3. FreshsalesStartups, SMBs and growing businesses that want sales and marketing in one CRM, with phone, WhatsApp, email and chat channels plus territory-based lead routing.
- 4. PipedriveSales teams of any size that want a visual, deal-focused pipeline with a large Marketplace of add-on apps.
- 5. LeadSquaredTeams in high-volume or regulated lead industries, such as financial services, education and healthcare, that want one CRM across sales, marketing, service and field work.
- 6. Salesforce Sales Cloud and StarterSales teams of any size that want a broad CRM platform, from small businesses starting with Starter Suite to larger organisations building on Sales Cloud and its wider ecosystem.
- 7. Kylas Sales CRMGrowing businesses in India, across sectors such as manufacturing, fintech and education, that want pipelines, WhatsApp, calling and AI lead scoring in one CRM.
How this list was made
- Products that Indian SMBs and sales heads put beside HubSpot CRM when they shortlist, taken from search results and the questions buyers ask.
- Facts for each product come from that vendor's own pages, checked on the date at the top, with "Check with vendor" wherever a detail could not be confirmed.
- Prices are left out on purpose, because plans and rates move faster than a list like this can.
- DigiPix Flow is our product. It is listed first and marked as ours; the others appear in no ranked order.
1. DigiPix Flow
Our productDigiPix Flow is a lead management CRM: every enquiry lands in one inbox, goes to the right rep and is followed up on WhatsApp, email and SMS until it becomes a deal.
Why it is on this list: A lead management CRM for Indian teams that sell on enquiries: Meta Lead Ads, Google Ads lead forms, IndiaMART and website forms feed one lead inbox, data is hosted in the Mumbai region, and every SMS is checked against your DLT templates before it sends.
Best for: Indian small and mid-sized sales teams whose sales start as enquiries from ads, marketplaces and website forms.
| Built for | Indian sales teams whose sales start as enquiries, such as agencies, real estate, coaching institutes, D2C brands and manufacturers. More |
|---|---|
| Lead capture | Meta Lead Ads, Google Ads lead forms, IndiaMART, website forms, hosted forms, a lead API and CSV import all feed one lead inbox. More |
| Connect your WhatsApp Business number directly; conversations sit on the lead's record beside calls, email and SMS. More | |
| SMS in India | Two-way SMS to Indian numbers, with every message checked against your DLT templates before it sends. More |
| Calling | Calls and meetings are logged on the record with their outcome and the next follow-up; a built-in dialer is not available. More |
| Pipelines | One pipeline per workspace with your own stages, fields a deal must have before it moves, and approvals for discounts and wins. More |
| Automation | Rule-based workflows, assignment rules with round robin, lead scoring and follow-up sequences. More |
| Reporting | A dashboard and saved reports for leads by source, pipeline value by stage and team activity, built from the records your team keeps. More |
| Mobile app | Ask our team |
| Data hosting | Hosted in the Mumbai region. More |
| Sign-in and access | Multi-factor sign-in on every plan, which admins can enforce, plus roles, permissions and an audit log; single sign-on is not available yet. More |
| Integrations and API | A lead API with scoped keys, and outbound webhooks for lead and deal events. More |
| Getting started | Enquiry-led: you talk to a specialist who sets the workspace up around how your team sells, priced in rupees. More |
2. Zoho CRM
Zoho CRM is an AI-assisted CRM platform that brings lead management, sales automation, omnichannel engagement and analytics together for growing businesses.
Why it is on this list: A broad CRM from the Zoho product family with data centres in Mumbai and Chennai, often compared with HubSpot by teams that already use other Zoho apps.
Best for: Teams of any size that want a broad CRM inside the wider Zoho product family, with room to add automation, analytics and integrations as they grow.
| Built for | Zoho describes its CRM as serving businesses of all sizes, from freelancers and small businesses to enterprises, across all industries and verticals. Source: zoho.com |
|---|---|
| Lead capture | Zoho CRM captures leads from web forms, landing pages on WordPress and Unbounce, social media including Facebook Lead Ads, and Google Ads. IndiaMART connectors are listed on its Marketplace. Source: zoho.com |
| Zoho CRM integrates WhatsApp Business so teams can message customers from the CRM, use message templates, receive notifications and trigger WhatsApp messages from workflow rules. Source: zoho.com | |
| SMS in India | SMS is added to Zoho CRM through extensions on the Zoho Marketplace, including third-party SMS gateway connectors such as mTalkz and ClickSend, with scheduled sending and SMS history. Source: marketplace.zoho.com |
| Calling | Zoho CRM offers click-to-dial, automatic call logging against the relevant records, and connections to multiple telephony providers. Source: zoho.com |
| Pipelines | Zoho CRM supports multiple sales pipelines for different products, services or geographies, with system-defined deal stages that can be customised to match your sales process. Source: zoho.com |
| Automation | Assignment rules distribute leads from web forms, imports and API sources to users, roles or groups in round-robin order, alongside workflow rules and sales cadences. Source: help.zoho.com |
| Reporting | Zoho CRM provides dynamic dashboards, report generation, forecasting and anomaly detection to support sales performance management. Source: zoho.com |
| Mobile app | The Zoho CRM mobile app runs on Android and iOS, with offline updates that sync later, business card scanning, dashboards and the Zia assistant. Source: zoho.com |
| Data hosting | Zoho operates data centres in India, with Mumbai as primary and Chennai as secondary, and users choose where their data is stored. Source: zoho.com |
| Sign-in and access | Zoho CRM offers multi-factor authentication, IP restrictions, time-stamped audit logs, and role-based security where roles set data visibility and profiles set permissions. Source: zoho.com |
| Integrations and API | Zoho CRM provides RESTful APIs for record operations, bulk APIs, query APIs and notification APIs that report data changes, so it connects with third-party applications. Source: zoho.com |
| Getting started | Customers sign up online, with migration assistance and a Jumpstart onboarding service listed on the product page. Source: zoho.com |
3. Freshsales
Freshsales, also marketed as Freshsales Suite and Freshworks CRM, is an all-in-one CRM that unites sales and marketing around the customer.
Why it is on this list: Freshworks' CRM for sales and marketing together, with an India hosting region, a Gupshup SMS integration that uses DLT templates, and WhatsApp through the WhatsApp Business Platform.
Best for: Startups, SMBs and growing businesses that want sales and marketing in one CRM, with phone, WhatsApp, email and chat channels plus territory-based lead routing.
| Built for | Freshworks positions Freshsales Suite for startups, SMBs, growing businesses and mid to large-sized enterprises that want integrated sales and marketing. Source: freshworks.com |
|---|---|
| Lead capture | Freshsales captures leads from web forms and website visitor tracking, and creates leads from Facebook and Instagram lead ad submissions once you connect your social account and map form fields. Source: crmsupport.freshworks.com |
| Freshworks is an official WhatsApp Business Solution Provider, so WhatsApp messages run through the WhatsApp Business Platform and teams read, reply and send opted-in marketing templates from the CRM. Source: crmsupport.freshworks.com | |
| SMS in India | Freshsales offers a Gupshup SMS integration for India that sends one-way text SMS using templates registered on the DLT platform, once DLT sender IDs and templates are in place. Source: crmsupport.freshworks.com |
| Calling | Freshsales offers click-to-call from the CRM with call logs and recordings through a Freshcaller-powered phone, and its marketplace lists telephony integrations such as Knowlarity and CallerDesk. Source: freshworks.com |
| Pipelines | Admins set up multiple deal pipelines with customisable stages, stage probabilities and rotting ages, and use weighted pipelines so managers can forecast expected sales. Source: support.freshsales.io |
| Automation | Freshsales assigns leads to salespeople across territories using lead-routing rules, with round-robin distribution within a territory, and offers workflows to automate routine tasks. Source: freshworks.com |
| Reporting | Freshsales provides built-in reports and custom dashboards, scheduled report delivery, and reports that compare progress across multiple pipelines. Source: freshworks.com |
| Mobile app | The Freshsales mobile app runs on iOS and Android, letting reps add records, make and log calls, update deal stages, take voice notes and check in to meetings. Source: support.freshsales.io |
| Data hosting | Freshworks hosts its SaaS applications on Amazon Web Services with data centre regions that include India, the United States, Europe and Australia. Source: freshworks.com |
| Sign-in and access | Freshsales supports SAML single sign-on with identity providers such as Okta, two-factor authentication, and roles with module-level permissions that admins can customise. Source: crmsupport.freshworks.com |
| Integrations and API | Freshsales documents a RESTful API for reading and changing CRM data, supports webhooks from workflows, and lists integrations such as Gmail, Outlook, Slack, DocuSign, QuickBooks and Zapier. Source: developers.freshworks.com |
| Getting started | Freshworks describes the CRM as easy to implement, with quick set-up and team adoption, and lists verified apps on the Freshworks Marketplace for connecting existing tools. Source: freshworks.com |
4. Pipedrive
Pipedrive is a sales pipeline CRM that helps businesses manage leads, track sales activities and close more deals.
Why it is on this list: A deal-focused pipeline CRM with a kanban view of the whole funnel and a Marketplace of 500+ apps, suited to teams that organise their selling around deals and activities.
Best for: Sales teams of any size that want a visual, deal-focused pipeline with a large Marketplace of add-on apps.
| Built for | Pipedrive describes a sales pipeline CRM for businesses of all sizes, from start-ups to large teams, that want to manage leads and close deals. Source: pipedrive.com |
|---|---|
| Lead capture | Pipedrive captures leads from forms, chat, email and integrations into a Leads Inbox, and supports bulk import of leads and deals from spreadsheets. Source: pipedrive.com |
| The WhatsApp integration lets teams view conversations, send template messages and link chats to deals in Pipedrive, and Pipedrive describes it as a beta feature. Source: support.pipedrive.com | |
| SMS in India | A Fast2SMS app on the Pipedrive Marketplace sends SMS and WhatsApp messages from deals, contacts and organisations using approved Fast2SMS templates. Source: pipedrive.com |
| Calling | Teams can call from the iOS and Android apps with call logging, or use Marketplace calling apps such as CloudTalk, Aircall, CallHippo and JustCall. Source: support.pipedrive.com |
| Pipelines | Pipedrive provides a kanban-style view of the whole sales funnel, and users can customise pipelines to match their own sales process. Source: pipedrive.com |
| Automation | Automations can create deals and activities, assign leads to the right rep, send follow-up emails and update stages, using ready-made templates. Source: pipedrive.com |
| Reporting | Real-time dashboards and visual reports track sales performance against goals and show revenue forecasts based on historical data. Source: pipedrive.com |
| Mobile app | Native Android and iOS apps give access to the pipeline, meeting preparation and follow-ups while the team is on the move. Source: pipedrive.com |
| Data hosting | Pipedrive says accounts are hosted in AWS data centres in Europe and the US, with encryption for data at rest and in transit. Source: pipedrive.com |
| Sign-in and access | Pipedrive supports two-factor authentication through an authenticator app or email, single sign-on with providers such as Okta and Azure AD, permission sets and visibility groups. Source: support.pipedrive.com |
| Integrations and API | Pipedrive connects with 500+ apps through its Marketplace, including Zoom, Zapier, Xero and Facebook. Source: pipedrive.com |
| Getting started | Pipedrive supports self-guided set-up through its knowledge base and learning courses, including admin set-up training, with personalised one-to-one onboarding guidance on offer. Source: support.pipedrive.com |
5. LeadSquared
LeadSquared is an AI-powered CRM platform that helps sales, marketing, service and field teams move faster and convert more consistently.
Why it is on this list: An Indian CRM for high-volume lead teams in sectors such as education, financial services and healthcare, with an IndiaMART connector and 33 SMS providers listed for India.
Best for: Teams in high-volume or regulated lead industries, such as financial services, education and healthcare, that want one CRM across sales, marketing, service and field work.
| Built for | LeadSquared describes itself as a CRM for sales, marketing, service and field teams in financial services, education, healthcare, real estate, automotive, manufacturing and other industries. Source: leadsquared.com |
|---|---|
| Lead capture | The IndiaMART connector pulls leads into LeadSquared at a configurable interval, with a three-hour default, and leads can also be synced manually. Source: help.leadsquared.com |
| LeadSquared connects to WhatsApp through service providers including WhatsApp Cloud API, Gupshup, Infobip, Kaleyra and WATI, with templates, bulk messaging and automation-triggered sends. Source: help.leadsquared.com | |
| SMS in India | LeadSquared lists 33 SMS providers for India, and its documentation sets out DLT sender ID, entity ID and template ID fields for each connector. Source: help.leadsquared.com |
| Calling | Cloud telephony integrations with providers such as Ozonetel, MyOperator and Teleforce give click-to-call, and log calls and recordings in the lead's activity history. Source: leadsquared.com |
| Pipelines | LeadSquared describes pipeline visibility, AI-prioritised leads and guided selling for sales teams that work across several channels. Source: leadsquared.com |
| Automation | Lead distribution automation assigns leads to users, groups or by user properties in round-robin order, and a load-balanced option keeps assignments even across users. Source: help.leadsquared.com |
| Reporting | LeadSquared offers dashboards for lead tracking, follow-ups and conversions, with performance monitoring and conversion analytics. Source: leadsquared.com |
| Mobile app | LeadSquared provides a native mobile CRM app on iOS and Android for field team management, visit tracking and order reporting. Source: leadsquared.com |
| Data hosting | LeadSquared hosts data on Amazon Web Services across multiple regions and holds ISO 27001:2022 certification from the British Standards Institution. Source: leadsquared.com |
| Sign-in and access | Two-factor authentication can be required for all users or set per user, alongside ADFS sign-in, IP address allow-listing and permission templates for role-based access. Source: help.leadsquared.com |
| Integrations and API | LeadSquared lists 100+ pre-built integrations and an API-first architecture, with API documentation published at apidocs.leadsquared.com. Source: leadsquared.com |
| Getting started | Getting started is demo-led: the website's main call to action is to book a demo, supported by a public knowledge base and API documentation. Source: leadsquared.com |
6. Salesforce Sales Cloud and Starter
Salesforce Sales Cloud is an AI-powered CRM platform covering lead management, pipeline tracking, forecasting and automation, while Starter Suite packages sales, service, marketing and Slack into one application for small businesses.
Why it is on this list: A wide CRM platform where small businesses can start on Starter Suite and larger teams build on Sales Cloud, with India among its Hyperforce hosting regions.
Best for: Sales teams of any size that want a broad CRM platform, from small businesses starting with Starter Suite to larger organisations building on Sales Cloud and its wider ecosystem.
| Built for | Salesforce describes Sales Cloud as serving organisations of all sizes across every industry, while Starter Suite is a turnkey CRM aimed at small businesses. Source: salesforce.com |
|---|---|
| Lead capture | Sales Cloud captures, qualifies and prioritises leads, its Lead Capture tool imports Facebook and Google lead ad forms into Sales Cloud, and Starter Suite includes forms and automation. Source: help.salesforce.com |
| Salesforce connects WhatsApp accounts to Service Cloud messaging and Marketing Cloud, supporting template and session messages, and offers Unified Conversations for two-way chats from one WhatsApp number. Source: help.salesforce.com | |
| SMS in India | Salesforce Marketing Cloud Engagement supports DLT templates for SMS sent in India, using an uploaded template file and the Principal Entity ID issued at DLT registration. Source: help.salesforce.com |
| Calling | Salesforce Voice lets reps click to dial from records, cadences and work queues, with calls logged automatically and linked to the source record. Source: help.salesforce.com |
| Pipelines | Sales Cloud tracks deals through visual opportunity stages with probabilities, and a sales process is a filtered list of stages, so different sales processes can run side by side. Source: salesforce.com |
| Automation | Salesforce supports lead assignment rules, including round robin set-ups, and Flow automation, while Starter Suite includes lead routing, triggered follow-ups and activity capture. Source: salesforce.com |
| Reporting | Salesforce offers reports and customisable dashboards, forecasting that maps opportunity stages to forecast categories, and Starter Suite views of pipeline health, deal stages and performance. Source: salesforce.com |
| Mobile app | The Salesforce mobile app runs on iOS and Android, with a Sales Cloud mobile workspace for leads, pipeline, calls and email, dashboards and offline access. Source: salesforce.com |
| Data hosting | Salesforce lets customers choose the Hyperforce region where applications run, with options that include India, the U.S., the UK, Germany and Japan. Source: salesforce.com |
| Sign-in and access | Salesforce supports multi-factor authentication for direct and single sign-on logins, and uses profiles and permission sets to control what each user can access. Source: help.salesforce.com |
| Integrations and API | Salesforce provides a REST API, Pub/Sub API and platform events for integrations, and AppExchange hosts partner apps that extend the CRM. Source: developer.salesforce.com |
| Getting started | Starter Suite is described as a turnkey CRM with guided checklists and interactive demos that help new teams reach value from the first day. Source: salesforce.com |
7. Kylas Sales CRM
Kylas describes itself as India's fastest-growing agentic sales CRM, designed for growing businesses.
Why it is on this list: An Indian sales CRM for growing businesses that captures leads from IndiaMART, TradeIndia and Justdial, and offers data hosting in India or the United States.
Best for: Growing businesses in India, across sectors such as manufacturing, fintech and education, that want pipelines, WhatsApp, calling and AI lead scoring in one CRM.
| Built for | Kylas says it serves more than 5,000 growing businesses across manufacturing, digital marketing, IT, fintech, edtech, higher education, healthcare, insurance and travel. Source: kylas.io |
|---|---|
| Lead capture | Kylas captures leads from web forms and third-party apps such as Google, Facebook, IndiaMART, TradeIndia and Justdial. Source: kylas.io |
| Kylas says its WhatsApp messaging uses the official WhatsApp Business API, with templates, one-to-one replies, file sharing and message tracking inside the lead record. Source: kylas.io | |
| SMS in India | Kylas connects to SMS providers such as Authkey, and its documentation says DLT registration is mandatory in India, with DLT template and entity IDs entered during set-up. Source: kylas.io |
| Calling | Kylas offers calling with real-time logging and activity tracking, plus cloud telephony integrations including Exotel, Knowlarity, DialDesk and CallerDesk. Source: kylas.io |
| Pipelines | Kylas lets you create multiple pipelines to track sales processes from initial contact to closing deals, across its lead and deal modules. Source: kylas.io |
| Automation | Kylas assigns leads automatically to the team through round-robin queues, by product, location or campaign source, and prompts timely follow-ups across telephony, email, WhatsApp and SMS. Source: kylas.io |
| Reporting | Kylas offers dynamic dashboards for leads, deals, emails, tasks and goals, along with customisable reports and revenue projections. Source: kylas.io |
| Mobile app | Kylas says teams can sell on the move with real-time access to the CRM on Android and iOS. Source: kylas.io |
| Data hosting | Kylas says it supports data hosting in India and in the United States, so organisations can choose their data residency. Source: kylas.io |
| Sign-in and access | Kylas lists two-factor authentication, single sign-on, role-based access controls and audit trails among its security measures. Source: kylas.io |
| Integrations and API | Kylas offers open APIs and webhooks, a marketplace of 350+ apps, and connections to Zapier and Integrately for further automation. Source: kylas.io |
| Getting started | Kylas lets prospects book a demo and says set-up can be completed in about 30 minutes. Source: kylas.io |
When HubSpot CRM is still the better choice
HubSpot CRM remains the better choice if marketing matters as much to your growth as sales, and you want forms, landing pages, sequences and the conversations inbox working on the same contact records. It also suits teams that lean on a wide app ecosystem, since its Marketplace lists more than 2,000 integrations, and reps who already prospect with Sales Hub's sequences and power dialer. If your whole funnel, from first form fill to closed deal, is already built in HubSpot, those connected tools are the reason to stay.
HubSpot CRM compared head to head
- Zoho CRM vs HubSpotZoho CRM vs HubSpot is the shortlist many growing businesses reach once a spreadsheet stops coping: each is a broad platform with automation, reporting and a large set of add-ons.
- LeadSquared vs HubSpotLeadSquared vs HubSpot comes up when an Indian team is choosing between a CRM shaped around high-volume lead handling and an all-in-one customer platform with a global app marketplace.
- Freshsales vs HubSpotFreshsales vs HubSpot is a natural head-to-head, because both pitch an all-in-one CRM that brings sales and marketing together for startups and growing businesses.
- Pipedrive vs HubSpotPipedrive vs HubSpot is the choice many sales teams face once they want a proper CRM: a visual, deal-focused pipeline tool on one side, a customer platform spanning sales, marketing and service on the other.
- HubSpot vs SalesforceHubSpot vs Salesforce is the comparison most growing companies make when they want a CRM platform that will last, not a stopgap.
Frequently asked questions
What is a good HubSpot CRM alternative for a small business in India?
Start with where your leads come from. If most arrive from Meta ads, Google Ads, IndiaMART and WhatsApp, look at DigiPix Flow, Kylas or LeadSquared. If you want a broad platform with Indian hosting, Zoho CRM and Freshsales are the usual shortlist.
When is HubSpot CRM the better choice?
When marketing and sales need to share one set of records, when you rely on apps from its large Marketplace, or when your team already runs prospecting and sequences in Sales Hub. Its connected tools are the reason to stay.
Which HubSpot alternatives host data in India?
From this list, Zoho CRM, Freshsales, Kylas and Salesforce describe Indian hosting options on their own sites, and DigiPix Flow is hosted in the Mumbai region. HubSpot lists data centres in the United States, Canada, Australia and the EU, LeadSquared hosts on AWS across multiple regions, and Pipedrive hosts in Europe and the US.
Can I bring my contacts and deals across from HubSpot?
Yes. Teams usually export their records from HubSpot as a spreadsheet and import them into the new CRM as CSV. DigiPix Flow matches your columns during import and skips duplicates, so leads and contacts arrive tidy. Ask your new vendor how notes and deal history carry over.
How did you check the products on this list?
We read each vendor's own website and help pages and took the details from there, on the date shown at the top of the page. Where a detail could not be confirmed, the table reads "Check with vendor". Products change between releases, so confirm anything you rely on with the vendor directly.
Why does this page leave out prices?
Prices depend on plan, team size, region and contract, and vendors revise them often. A figure printed here would soon mislead you, so each vendor's own pricing page is the place to check.
Keep exploring
- Zoho CRM alternativesThe CRMs Indian teams compare when they want something other than Zoho CRM.
- Salesforce alternativesOptions small businesses weigh against Salesforce, with dated facts from each vendor.
- The lead inboxHow enquiries from ads, IndiaMART and website forms land in one place in DigiPix Flow.
- SMS for Indian numbersTwo-way SMS from DigiPix Flow, checked against your DLT templates before it sends.