CRM comparison

Freshsales vs HubSpot: comparing two all-in-one CRMs for growing teams

Freshsales vs HubSpot is a natural head-to-head, because both pitch an all-in-one CRM that brings sales and marketing together for startups and growing businesses. The differences show up in the detail: how leads are routed to reps, how WhatsApp and Indian SMS are wired in, and where your data is hosted. Here is what each vendor says about its own product, and a fair view of when each one makes sense.

Details for both products checked on 2 October 2026 from each vendor's own website; features change, so confirm with them. Neither vendor is affiliated with us. DigiPix Flow, our product, appears only in the section marked as ours.

Freshsales and HubSpot CRM, side by side

Freshsales compared with HubSpot CRM, topic by topic
Topic	Freshsales	HubSpot CRM
What it is	Freshsales, also marketed as Freshsales Suite and Freshworks CRM, is an all-in-one CRM that unites sales and marketing around the customer.	HubSpot CRM is a customer platform that organises contacts, deals and activity in one place, with Sales Hub adding prospecting, sequences, forecasting and AI assistance.
Built for	Freshworks positions Freshsales Suite for startups, SMBs, growing businesses and mid to large-sized enterprises that want integrated sales and marketing. Source: freshworks.com	HubSpot positions its CRM for startups, small businesses and growing companies, and describes Sales Hub as suited to sales teams of all sizes, from individual contributors to enterprises. Source: hubspot.com
Lead capture	Freshsales captures leads from web forms and website visitor tracking, and creates leads from Facebook and Instagram lead ad submissions once you connect your social account and map form fields. Source: crmsupport.freshworks.com	HubSpot captures leads through form and landing page builders, and syncs lead ad forms from Facebook, LinkedIn, TikTok and Google Ads accounts, including Google Lead Form Extensions, into the CRM. Source: knowledge.hubspot.com
WhatsApp	Freshworks is an official WhatsApp Business Solution Provider, so WhatsApp messages run through the WhatsApp Business Platform and teams read, reply and send opted-in marketing templates from the CRM. Source: crmsupport.freshworks.com	Teams link a WhatsApp Business Account via Meta's setup, so messages create threads in the HubSpot conversations inbox, and coexistence lets one number serve HubSpot and the WhatsApp Business app. Source: knowledge.hubspot.com
SMS in India	Freshsales offers a Gupshup SMS integration for India that sends one-way text SMS using templates registered on the DLT platform, once DLT sender IDs and templates are in place. Source: crmsupport.freshworks.com	HubSpot sends automated SMS to opted-in contacts through workflows once a business is registered, and its app marketplace lists many SMS connectors for sending and receiving texts. Source: knowledge.hubspot.com
Calling	Freshsales offers click-to-call from the CRM with call logs and recordings through a Freshcaller-powered phone, and its marketplace lists telephony integrations such as Knowlarity and CallerDesk. Source: freshworks.com	HubSpot lets users call from the browser with a HubSpot number, a registered number or a third-party provider, with calls logged to the CRM and a power dialer. Source: hubspot.com
Pipelines	Admins set up multiple deal pipelines with customisable stages, stage probabilities and rotting ages, and use weighted pipelines so managers can forecast expected sales. Source: support.freshsales.io	HubSpot provides customisable deal stages in a drag-and-drop pipeline editor, with multiple deal pipelines, stage approvals, validation steps and guided actions to keep deals on track. Source: hubspot.com
Automation	Freshsales assigns leads to salespeople across territories using lead-routing rules, with round-robin distribution within a territory, and offers workflows to automate routine tasks. Source: freshworks.com	Workflows include a rotate-record-to-owner action that distributes leads by round robin, load balanced or random distribution, and sequences run multi-channel follow-up outreach. Source: knowledge.hubspot.com
Reporting	Freshsales provides built-in reports and custom dashboards, scheduled report delivery, and reports that compare progress across multiple pipelines. Source: freshworks.com	HubSpot offers performance dashboards at team and rep level, revenue forecasting and sales analytics, alongside reporting dashboards in the CRM. Source: hubspot.com
Mobile app	The Freshsales mobile app runs on iOS and Android, letting reps add records, make and log calls, update deal stages, take voice notes and check in to meetings. Source: support.freshsales.io	The HubSpot mobile app is available on iOS and Android and covers contacts, deals, tasks, calls, email and pipeline updates, with the Breeze Assistant built in. Source: hubspot.com
Data hosting	Freshworks hosts its SaaS applications on Amazon Web Services with data centre regions that include India, the United States, Europe and Australia. Source: freshworks.com	HubSpot hosts customer data on Amazon Web Services in the United States, Canada, Australia and the European Union (Germany), and assigns a data centre at sign-up. Source: hubspot.com
Sign-in and access	Freshsales supports SAML single sign-on with identity providers such as Okta, two-factor authentication, and roles with module-level permissions that admins can customise. Source: crmsupport.freshworks.com	HubSpot supports two-factor authentication with configurable approved methods, SAML-based single sign-on that admins can require, and user permission settings managed by Super Admins. Source: knowledge.hubspot.com
Integrations and API	Freshsales documents a RESTful API for reading and changing CRM data, supports webhooks from workflows, and lists integrations such as Gmail, Outlook, Slack, DocuSign, QuickBooks and Zapier. Source: developers.freshworks.com	HubSpot lists more than 2,000 app integrations in its Marketplace and provides REST APIs with OAuth 2.0, plus a webhooks API for apps that subscribe to CRM events. Source: developers.hubspot.com
Getting started	Freshworks describes the CRM as easy to implement, with quick set-up and team adoption, and lists verified apps on the Freshworks Marketplace for connecting existing tools. Source: freshworks.com	Teams create an account online, choose the tools they need and connect existing apps from the HubSpot Marketplace, with a guided set-up for import and integrations. Source: hubspot.com

The differences that matter

How each platform is put together
Freshsales, also sold as Freshsales Suite and Freshworks CRM, unites sales and marketing around the customer, for startups through to mid-sized and large enterprises. HubSpot's CRM organises contacts, deals and activity in one place, with Sales Hub layering on prospecting, sequences, forecasting and AI assistance, and marketing and service tools that connect to it.
Routing leads to the right rep
Freshsales assigns leads across territories using lead-routing rules, then shares them round robin within each territory, with workflows for routine tasks. HubSpot distributes leads through a rotate-record-to-owner workflow action that offers round robin, load-balanced or random distribution, and runs multi-channel follow-up through sequences.
WhatsApp and Indian SMS
Freshworks is an official WhatsApp Business Solution Provider, so teams read, reply and send opted-in marketing templates from the CRM, and a Gupshup integration sends one-way DLT-registered SMS in India. HubSpot links a WhatsApp Business Account through Meta, supports coexistence with the WhatsApp Business app, and sends workflow SMS once a business is registered, with more SMS connectors in its marketplace.
Data centre regions
Freshworks hosts its applications on Amazon Web Services, with data centre regions that include India, the United States, Europe and Australia. HubSpot also runs on Amazon Web Services, in the United States, Canada, Australia and the European Union (Germany), and assigns a data centre when you sign up.

Which one to choose

Choose Freshsales if…

Choose Freshsales if you want sales and marketing in one CRM with Indian specifics close at hand: an India data centre region, WhatsApp through Freshworks' own Business Solution Provider status, and DLT-registered SMS through Gupshup. Territory-based lead routing, weighted pipelines with rotting ages, Freshcaller-powered calling with recordings and telephony apps such as Knowlarity and CallerDesk suit teams that sell by region and by phone.

Choose HubSpot CRM if…

Choose HubSpot if you want a customer platform where sales, marketing and service grow together, and a marketplace of more than 2,000 apps to plug in. Form and landing page builders, lead ad syncing from Facebook, LinkedIn, TikTok and Google Ads, sequences, a power dialer and revenue forecasting suit startups and growing companies that capture leads through their own forms and ads and want to configure the CRM themselves.

Where DigiPix Flow fits

Our product

DigiPix Flow is our product, a lead management CRM for Indian small and mid-sized teams that sell from enquiries more than from marketing campaigns. It pulls leads from Meta Lead Ads, Google Ads lead forms, IndiaMART and your website into one inbox, assigns them by rule, scores them, and keeps WhatsApp, email and two-way SMS on each lead's record. Setup is done with a specialist, priced in rupees. If you want marketing tools and sales in the same product, with a large app marketplace to draw on, Freshsales or HubSpot is the right place to look.

Talk to an expert Why teams choose DigiPix Flow

Frequently asked questions

Is Freshsales or HubSpot easier for a small team to adopt?

Both aim at quick starts. Freshworks describes Freshsales as easy to implement with fast team adoption, and lists verified apps for connecting existing tools. HubSpot lets you create an account online, pick the tools you need and follow a guided set-up for imports and integrations. A short pilot with your own data will tell you more than either claim.

When is Freshsales the better choice?

When you want sales and marketing in one CRM with territory-based lead routing, an India data centre region, WhatsApp through Freshworks itself and DLT-ready SMS via Gupshup, plus built-in calling with recordings.

When is HubSpot CRM the better choice?

When forms, landing pages and lead ads drive your pipeline and you want forms, landing pages and lead ads from several networks feeding a platform that also covers service, with sequences, a power dialer and a very large app marketplace.

Which one handles India's SMS rules?

Freshsales documents a Gupshup integration that sends one-way SMS using templates registered on the DLT platform, once your sender IDs and templates are approved. HubSpot sends automated SMS through workflows after business registration and lists many SMS connectors in its marketplace; check with HubSpot or the connector's maker how DLT template IDs are handled.

How were these details checked?

Our team went through Freshworks' and HubSpot's own product, support and developer pages, and the date at the head of this page records when. If a point could not be verified there, the table marks it "Check with vendor". Both companies ship changes often, so treat this as a starting point and confirm the details that decide your choice.

Why aren't Freshsales and HubSpot prices listed?

Both offer several tiers and suites, and the rates they publish differ between regions and change through the year. To avoid showing you a stale number, we leave pricing to each vendor's own page.