CRM alternatives

Vtiger alternatives for teams that want a sales-first CRM

Vtiger alternatives for teams weighing an all-in-one suite against something more focused: the CRMs buyers compare with Vtiger CRM, from broad platforms to pipeline-first tools. Each is described from its own website, so you can see how it handles lead capture, WhatsApp, SMS in India and setup.

Vendor details checked on 2 October 2026 from each vendor's own website; features change, so confirm with them. DigiPix Flow is our product: it is listed first and marked as ours, and the others are in no ranked order.

Why teams look beyond Vtiger CRM

  • You want a tool shaped around sales

    Vtiger covers marketing, sales and support. A business whose priority is the sales team may prefer a product built around enquiries, deals and follow-up.

  • Your leads arrive through Indian channels

    If enquiries come in from Meta ads, IndiaMART and WhatsApp, compare how each product connects those channels: through its own integration or through a provider you sign up with separately.

  • You want a different way of getting set up

    Some teams want the vendor to set the CRM up around how they sell; others prefer to configure it themselves. The products here take different approaches to onboarding.

The 6 options at a glance

  1. 1. DigiPix Flow (ours)Indian small and mid-sized sales teams whose sales start as enquiries from ads, marketplaces and website forms.
  2. 2. Zoho CRMTeams of any size that want a broad CRM inside the wider Zoho product family, with room to add automation, analytics and integrations as they grow.
  3. 3. FreshsalesStartups, SMBs and growing businesses that want sales and marketing in one CRM, with phone, WhatsApp, email and chat channels plus territory-based lead routing.
  4. 4. HubSpot CRMStartups, small businesses and growing sales teams that want an all-in-one customer platform with a large app marketplace and sales, marketing and service tools that connect.
  5. 5. PipedriveSales teams of any size that want a visual, deal-focused pipeline with a large Marketplace of add-on apps.
  6. 6. Salesforce Sales Cloud and StarterSales teams of any size that want a broad CRM platform, from small businesses starting with Starter Suite to larger organisations building on Sales Cloud and its wider ecosystem.

How this list was made

  • CRMs that buyers put beside Vtiger CRM in their shortlists, from search results and the questions sales heads ask.
  • What we say about each product comes from that vendor's website and help pages, checked on the date shown.
  • There are no prices: plans, editions and deployment options change too often to quote.
  • DigiPix Flow is our product and appears first, marked as ours; the others are in no ranked order.

1. DigiPix Flow

Our product

DigiPix Flow is a lead management CRM: every enquiry lands in one inbox, goes to the right rep and is followed up on WhatsApp, email and SMS until it becomes a deal.

Why it is on this list: A focused lead management CRM rather than an all-in-one suite: enquiries from Meta, Google Ads, IndiaMART and website forms land in one inbox and are followed up on WhatsApp, email and SMS, with the workspace set up by a specialist around how your team sells.

Best for: Indian small and mid-sized sales teams whose sales start as enquiries from ads, marketplaces and website forms.

DigiPix Flow, topic by topic
Built forIndian sales teams whose sales start as enquiries, such as agencies, real estate, coaching institutes, D2C brands and manufacturers. More
Lead captureMeta Lead Ads, Google Ads lead forms, IndiaMART, website forms, hosted forms, a lead API and CSV import all feed one lead inbox. More
WhatsAppConnect your WhatsApp Business number directly; conversations sit on the lead's record beside calls, email and SMS. More
SMS in IndiaTwo-way SMS to Indian numbers, with every message checked against your DLT templates before it sends. More
CallingCalls and meetings are logged on the record with their outcome and the next follow-up; a built-in dialer is not available. More
PipelinesOne pipeline per workspace with your own stages, fields a deal must have before it moves, and approvals for discounts and wins. More
AutomationRule-based workflows, assignment rules with round robin, lead scoring and follow-up sequences. More
ReportingA dashboard and saved reports for leads by source, pipeline value by stage and team activity, built from the records your team keeps. More
Mobile appAsk our team
Data hostingHosted in the Mumbai region. More
Sign-in and accessMulti-factor sign-in on every plan, which admins can enforce, plus roles, permissions and an audit log; single sign-on is not available yet. More
Integrations and APIA lead API with scoped keys, and outbound webhooks for lead and deal events. More
Getting startedEnquiry-led: you talk to a specialist who sets the workspace up around how your team sells, priced in rupees. More

2. Zoho CRM

Zoho CRM is an AI-assisted CRM platform that brings lead management, sales automation, omnichannel engagement and analytics together for growing businesses.

Why it is on this list: A broad CRM with assignment rules, workflow rules, sales cadences and data centres in India, often weighed against Vtiger by teams that want deep configuration.

Best for: Teams of any size that want a broad CRM inside the wider Zoho product family, with room to add automation, analytics and integrations as they grow.

Zoho CRM, topic by topic
Built forZoho describes its CRM as serving businesses of all sizes, from freelancers and small businesses to enterprises, across all industries and verticals. Source: zoho.com
Lead captureZoho CRM captures leads from web forms, landing pages on WordPress and Unbounce, social media including Facebook Lead Ads, and Google Ads. IndiaMART connectors are listed on its Marketplace. Source: zoho.com
WhatsAppZoho CRM integrates WhatsApp Business so teams can message customers from the CRM, use message templates, receive notifications and trigger WhatsApp messages from workflow rules. Source: zoho.com
SMS in IndiaSMS is added to Zoho CRM through extensions on the Zoho Marketplace, including third-party SMS gateway connectors such as mTalkz and ClickSend, with scheduled sending and SMS history. Source: marketplace.zoho.com
CallingZoho CRM offers click-to-dial, automatic call logging against the relevant records, and connections to multiple telephony providers. Source: zoho.com
PipelinesZoho CRM supports multiple sales pipelines for different products, services or geographies, with system-defined deal stages that can be customised to match your sales process. Source: zoho.com
AutomationAssignment rules distribute leads from web forms, imports and API sources to users, roles or groups in round-robin order, alongside workflow rules and sales cadences. Source: help.zoho.com
ReportingZoho CRM provides dynamic dashboards, report generation, forecasting and anomaly detection to support sales performance management. Source: zoho.com
Mobile appThe Zoho CRM mobile app runs on Android and iOS, with offline updates that sync later, business card scanning, dashboards and the Zia assistant. Source: zoho.com
Data hostingZoho operates data centres in India, with Mumbai as primary and Chennai as secondary, and users choose where their data is stored. Source: zoho.com
Sign-in and accessZoho CRM offers multi-factor authentication, IP restrictions, time-stamped audit logs, and role-based security where roles set data visibility and profiles set permissions. Source: zoho.com
Integrations and APIZoho CRM provides RESTful APIs for record operations, bulk APIs, query APIs and notification APIs that report data changes, so it connects with third-party applications. Source: zoho.com
Getting startedCustomers sign up online, with migration assistance and a Jumpstart onboarding service listed on the product page. Source: zoho.com

3. Freshsales

Freshsales, also marketed as Freshsales Suite and Freshworks CRM, is an all-in-one CRM that unites sales and marketing around the customer.

Why it is on this list: Freshworks' CRM that brings sales and marketing together, with weighted pipelines, territory-based lead routing and hosting regions that include India.

Best for: Startups, SMBs and growing businesses that want sales and marketing in one CRM, with phone, WhatsApp, email and chat channels plus territory-based lead routing.

Freshsales, topic by topic
Built forFreshworks positions Freshsales Suite for startups, SMBs, growing businesses and mid to large-sized enterprises that want integrated sales and marketing. Source: freshworks.com
Lead captureFreshsales captures leads from web forms and website visitor tracking, and creates leads from Facebook and Instagram lead ad submissions once you connect your social account and map form fields. Source: crmsupport.freshworks.com
WhatsAppFreshworks is an official WhatsApp Business Solution Provider, so WhatsApp messages run through the WhatsApp Business Platform and teams read, reply and send opted-in marketing templates from the CRM. Source: crmsupport.freshworks.com
SMS in IndiaFreshsales offers a Gupshup SMS integration for India that sends one-way text SMS using templates registered on the DLT platform, once DLT sender IDs and templates are in place. Source: crmsupport.freshworks.com
CallingFreshsales offers click-to-call from the CRM with call logs and recordings through a Freshcaller-powered phone, and its marketplace lists telephony integrations such as Knowlarity and CallerDesk. Source: freshworks.com
PipelinesAdmins set up multiple deal pipelines with customisable stages, stage probabilities and rotting ages, and use weighted pipelines so managers can forecast expected sales. Source: support.freshsales.io
AutomationFreshsales assigns leads to salespeople across territories using lead-routing rules, with round-robin distribution within a territory, and offers workflows to automate routine tasks. Source: freshworks.com
ReportingFreshsales provides built-in reports and custom dashboards, scheduled report delivery, and reports that compare progress across multiple pipelines. Source: freshworks.com
Mobile appThe Freshsales mobile app runs on iOS and Android, letting reps add records, make and log calls, update deal stages, take voice notes and check in to meetings. Source: support.freshsales.io
Data hostingFreshworks hosts its SaaS applications on Amazon Web Services with data centre regions that include India, the United States, Europe and Australia. Source: freshworks.com
Sign-in and accessFreshsales supports SAML single sign-on with identity providers such as Okta, two-factor authentication, and roles with module-level permissions that admins can customise. Source: crmsupport.freshworks.com
Integrations and APIFreshsales documents a RESTful API for reading and changing CRM data, supports webhooks from workflows, and lists integrations such as Gmail, Outlook, Slack, DocuSign, QuickBooks and Zapier. Source: developers.freshworks.com
Getting startedFreshworks describes the CRM as easy to implement, with quick set-up and team adoption, and lists verified apps on the Freshworks Marketplace for connecting existing tools. Source: freshworks.com

4. HubSpot CRM

HubSpot CRM is a customer platform that organises contacts, deals and activity in one place, with Sales Hub adding prospecting, sequences, forecasting and AI assistance.

Why it is on this list: A customer platform with sales, marketing and service tools, more than 2,000 Marketplace apps and a webhooks API, for teams that want one connected ecosystem.

Best for: Startups, small businesses and growing sales teams that want an all-in-one customer platform with a large app marketplace and sales, marketing and service tools that connect.

HubSpot CRM, topic by topic
Built forHubSpot positions its CRM for startups, small businesses and growing companies, and describes Sales Hub as suited to sales teams of all sizes, from individual contributors to enterprises. Source: hubspot.com
Lead captureHubSpot captures leads through form and landing page builders, and syncs lead ad forms from Facebook, LinkedIn, TikTok and Google Ads accounts, including Google Lead Form Extensions, into the CRM. Source: knowledge.hubspot.com
WhatsAppTeams link a WhatsApp Business Account via Meta's setup, so messages create threads in the HubSpot conversations inbox, and coexistence lets one number serve HubSpot and the WhatsApp Business app. Source: knowledge.hubspot.com
SMS in IndiaHubSpot sends automated SMS to opted-in contacts through workflows once a business is registered, and its app marketplace lists many SMS connectors for sending and receiving texts. Source: knowledge.hubspot.com
CallingHubSpot lets users call from the browser with a HubSpot number, a registered number or a third-party provider, with calls logged to the CRM and a power dialer. Source: hubspot.com
PipelinesHubSpot provides customisable deal stages in a drag-and-drop pipeline editor, with multiple deal pipelines, stage approvals, validation steps and guided actions to keep deals on track. Source: hubspot.com
AutomationWorkflows include a rotate-record-to-owner action that distributes leads by round robin, load balanced or random distribution, and sequences run multi-channel follow-up outreach. Source: knowledge.hubspot.com
ReportingHubSpot offers performance dashboards at team and rep level, revenue forecasting and sales analytics, alongside reporting dashboards in the CRM. Source: hubspot.com
Mobile appThe HubSpot mobile app is available on iOS and Android and covers contacts, deals, tasks, calls, email and pipeline updates, with the Breeze Assistant built in. Source: hubspot.com
Data hostingHubSpot hosts customer data on Amazon Web Services in the United States, Canada, Australia and the European Union (Germany), and assigns a data centre at sign-up. Source: hubspot.com
Sign-in and accessHubSpot supports two-factor authentication with configurable approved methods, SAML-based single sign-on that admins can require, and user permission settings managed by Super Admins. Source: knowledge.hubspot.com
Integrations and APIHubSpot lists more than 2,000 app integrations in its Marketplace and provides REST APIs with OAuth 2.0, plus a webhooks API for apps that subscribe to CRM events. Source: developers.hubspot.com
Getting startedTeams create an account online, choose the tools they need and connect existing apps from the HubSpot Marketplace, with a guided set-up for import and integrations. Source: hubspot.com

5. Pipedrive

Pipedrive is a sales pipeline CRM that helps businesses manage leads, track sales activities and close more deals.

Why it is on this list: A deal-focused CRM with a visual kanban pipeline and ready-made automation templates, for teams that want selling activity at the front of every screen.

Best for: Sales teams of any size that want a visual, deal-focused pipeline with a large Marketplace of add-on apps.

Pipedrive, topic by topic
Built forPipedrive describes a sales pipeline CRM for businesses of all sizes, from start-ups to large teams, that want to manage leads and close deals. Source: pipedrive.com
Lead capturePipedrive captures leads from forms, chat, email and integrations into a Leads Inbox, and supports bulk import of leads and deals from spreadsheets. Source: pipedrive.com
WhatsAppThe WhatsApp integration lets teams view conversations, send template messages and link chats to deals in Pipedrive, and Pipedrive describes it as a beta feature. Source: support.pipedrive.com
SMS in IndiaA Fast2SMS app on the Pipedrive Marketplace sends SMS and WhatsApp messages from deals, contacts and organisations using approved Fast2SMS templates. Source: pipedrive.com
CallingTeams can call from the iOS and Android apps with call logging, or use Marketplace calling apps such as CloudTalk, Aircall, CallHippo and JustCall. Source: support.pipedrive.com
PipelinesPipedrive provides a kanban-style view of the whole sales funnel, and users can customise pipelines to match their own sales process. Source: pipedrive.com
AutomationAutomations can create deals and activities, assign leads to the right rep, send follow-up emails and update stages, using ready-made templates. Source: pipedrive.com
ReportingReal-time dashboards and visual reports track sales performance against goals and show revenue forecasts based on historical data. Source: pipedrive.com
Mobile appNative Android and iOS apps give access to the pipeline, meeting preparation and follow-ups while the team is on the move. Source: pipedrive.com
Data hostingPipedrive says accounts are hosted in AWS data centres in Europe and the US, with encryption for data at rest and in transit. Source: pipedrive.com
Sign-in and accessPipedrive supports two-factor authentication through an authenticator app or email, single sign-on with providers such as Okta and Azure AD, permission sets and visibility groups. Source: support.pipedrive.com
Integrations and APIPipedrive connects with 500+ apps through its Marketplace, including Zoom, Zapier, Xero and Facebook. Source: pipedrive.com
Getting startedPipedrive supports self-guided set-up through its knowledge base and learning courses, including admin set-up training, with personalised one-to-one onboarding guidance on offer. Source: support.pipedrive.com

6. Salesforce Sales Cloud and Starter

Salesforce Sales Cloud is an AI-powered CRM platform covering lead management, pipeline tracking, forecasting and automation, while Starter Suite packages sales, service, marketing and Slack into one application for small businesses.

Why it is on this list: Sales Cloud for organisations building on a large platform, and Starter Suite for small businesses that want sales, service and marketing in one turnkey app, with Hyperforce regions that include India.

Best for: Sales teams of any size that want a broad CRM platform, from small businesses starting with Starter Suite to larger organisations building on Sales Cloud and its wider ecosystem.

Salesforce Sales Cloud and Starter, topic by topic
Built forSalesforce describes Sales Cloud as serving organisations of all sizes across every industry, while Starter Suite is a turnkey CRM aimed at small businesses. Source: salesforce.com
Lead captureSales Cloud captures, qualifies and prioritises leads, its Lead Capture tool imports Facebook and Google lead ad forms into Sales Cloud, and Starter Suite includes forms and automation. Source: help.salesforce.com
WhatsAppSalesforce connects WhatsApp accounts to Service Cloud messaging and Marketing Cloud, supporting template and session messages, and offers Unified Conversations for two-way chats from one WhatsApp number. Source: help.salesforce.com
SMS in IndiaSalesforce Marketing Cloud Engagement supports DLT templates for SMS sent in India, using an uploaded template file and the Principal Entity ID issued at DLT registration. Source: help.salesforce.com
CallingSalesforce Voice lets reps click to dial from records, cadences and work queues, with calls logged automatically and linked to the source record. Source: help.salesforce.com
PipelinesSales Cloud tracks deals through visual opportunity stages with probabilities, and a sales process is a filtered list of stages, so different sales processes can run side by side. Source: salesforce.com
AutomationSalesforce supports lead assignment rules, including round robin set-ups, and Flow automation, while Starter Suite includes lead routing, triggered follow-ups and activity capture. Source: salesforce.com
ReportingSalesforce offers reports and customisable dashboards, forecasting that maps opportunity stages to forecast categories, and Starter Suite views of pipeline health, deal stages and performance. Source: salesforce.com
Mobile appThe Salesforce mobile app runs on iOS and Android, with a Sales Cloud mobile workspace for leads, pipeline, calls and email, dashboards and offline access. Source: salesforce.com
Data hostingSalesforce lets customers choose the Hyperforce region where applications run, with options that include India, the U.S., the UK, Germany and Japan. Source: salesforce.com
Sign-in and accessSalesforce supports multi-factor authentication for direct and single sign-on logins, and uses profiles and permission sets to control what each user can access. Source: help.salesforce.com
Integrations and APISalesforce provides a REST API, Pub/Sub API and platform events for integrations, and AppExchange hosts partner apps that extend the CRM. Source: developer.salesforce.com
Getting startedStarter Suite is described as a turnkey CRM with guided checklists and interactive demos that help new teams reach value from the first day. Source: salesforce.com

When Vtiger CRM is still the better choice

Vtiger CRM remains the better choice if you want marketing, sales and support departments on one customisable platform, or value the option of open-source deployment alongside its cloud service. Its graphical Process Designer, several pipelines with a Kanban view, and pivot and scheduled reports suit teams with someone to configure them. It also lists servers in India, connects telephony gateways such as Exotel and Ozonetel, and runs an onboarding programme that maps the implementation around your goals.

Frequently asked questions

Which Vtiger CRM alternative suits a small Indian sales team?

If you want another broad, configurable CRM, look at Zoho CRM or Freshsales, which both host data in India. If you want a visual, deal-focused pipeline, Pipedrive is built around that. If your sales start as enquiries from ads, IndiaMART and website forms, DigiPix Flow is shaped around that one job.

When is Vtiger CRM the better choice?

When you want marketing, sales and support on one customisable platform, need the option of open-source deployment, or have someone who can build workflows in its Process Designer. The breadth across departments is the reason to stay.

How does WhatsApp work in these CRMs?

Vtiger connects WhatsApp through providers such as Twilio and Gupshup. Freshsales runs it through Freshworks as a WhatsApp Business Solution Provider, HubSpot links a WhatsApp Business Account to its conversations inbox, and Pipedrive describes its WhatsApp integration as a beta feature. In DigiPix Flow you connect your WhatsApp Business number directly.

Can I move my data out of Vtiger CRM?

Ask Vtiger how to export your records; Vtiger Cloud also offers REST APIs for integrations. DigiPix Flow imports leads and contacts from CSV, matching each column to a field and setting aside duplicates.

How were these alternatives checked?

Every detail on a product was read from its own website and help pages on the date shown at the top of the page. Anything we could not verify is shown as "Check with vendor". Software changes, so confirm the points that matter with each vendor before you commit.

Why don't you list prices?

CRM pricing shifts with editions, deployment choices, regions and contract terms, and vendors update it often. Rather than show figures that may already be out of date, we leave pricing to each vendor's own page.

See DigiPix Flow on your own pipeline

Talk to an expert — bring your leads, your team and the way you sell, and we will show you how it fits.

Talk to an expert