CRM comparison

Wati vs Interakt: which WhatsApp Business API platform suits your team?

Wati vs Interakt is a shortlist many businesses reach once they outgrow the WhatsApp Business app and move to the official API. Both are Meta Business Partners with broadcasts, chatbot builders, shared team inboxes and a sales pipeline of their own, so the real differences sit in who each is built for, how leads arrive, which integrations come with it and how you get started. This comparison sets them side by side on each vendor's own published facts, then says when each one is the better choice.

Details for both products checked on 2 October 2026 from each vendor's own website; features change, so confirm with them. Neither vendor is affiliated with us. DigiPix Flow, our product, appears only in the section marked as ours.

Wati and Interakt, side by side

Wati compared with Interakt, topic by topic
Topic	Wati	Interakt
What it is	Wati is a conversation-led customer engagement platform that helps businesses manage marketing, sales and support across messaging channels such as WhatsApp and Instagram.	Interakt describes itself as a full-stack growth platform for WhatsApp, Instagram and RCS messaging across marketing, sales and customer support.
Built for	Wati says it serves teams handling marketing, sales and support across industries including e-commerce, education, healthcare and marketing agencies, with customers in more than 190 countries. Source: wati.io	Interakt describes itself as the WhatsApp Business platform for SMBs and D2C brands, offering marketing automation, sales CRM, customer support and conversational AI. Source: interakt.shop
Lead capture	Wati lists Click-to-WhatsApp ads on Instagram, Facebook, TikTok and Google, and a WhatsApp chat widget for websites, as ways to capture leads. Source: support.wati.io	Interakt's sales CRM captures high-intent leads automatically from WhatsApp, Instagram and APIs, and can sync phone contacts into the CRM. Source: interakt.shop
WhatsApp	Wati describes itself as a Meta Business Partner, with an official connection covering template pre-approval, quality scoring and opt-in management. Broadcasts, chatbot flows and a shared team inbox run on top of it. Source: wati.io	Interakt says it is built on the official WhatsApp Business API and is a recognised Meta Business Partner. It offers broadcast messaging, a drag-and-drop chatbot builder and shared team inboxes. Source: interakt.shop
SMS in India	Check with vendor	Check with vendor
Calling	Wati supports WhatsApp Business Calling, with automatic call recording, transcripts, call outcomes, durations and missed-call logging in the dashboard. Calls are logged in the connected CRM. Source: wati.io	Interakt lets teams make WhatsApp voice calls from the customer conversation. Every call is recorded automatically, with AI transcripts and summaries attached to the customer's record. Source: interakt.shop
Pipelines	Wati includes a built-in WhatsApp CRM where teams can track deals using a visual sales pipeline and retarget warm leads. Source: support.wati.io	Interakt's sales CRM shows each pipeline as a tab, with stages as columns and contacts as cards that can be dragged between stages. Source: interakt.shop
Automation	Wati's round-robin assignment distributes incoming enquiries evenly across the team. If a representative is offline, the system routes the enquiry to the next online team member. Source: wati.io	Interakt's sales CRM includes lead auto-assignment and tools to automate daily tasks and follow-ups, such as sending catalogues and accepting payments through WhatsApp. Source: interakt.shop
Reporting	Wati provides analytics to help teams understand how their communication and campaigns are performing. Source: support.wati.io	Interakt's sales CRM offers real-time analytics and reports to help teams review and improve their sales strategy. Source: interakt.shop
Mobile app	Wati has a mobile app on the Google Play Store for Android and the Apple App Store for iOS. Agents can reply to chats, assign conversations, manage tags and add internal notes. Source: support.wati.io	Interakt has a mobile app for both Android and iOS, available through Google Play and the App Store, where users can view, add and manage contacts. Source: interakt.shop
Data hosting	Each Wati customer's data is stored in a separate database, and backups run twice a day into Google Cloud Platform storage across multiple regions. Dedicated hosting lets customers choose their preferred hosting location. Source: support.wati.io	Check with vendor
Sign-in and access	Wati documents roles such as Administrator, Operator, Developer, Contact Manager and Dashboard Viewer, each with access to specific menus. Two-factor authentication, once enabled, applies to all users. Source: support.wati.io	Interakt's CRM has three roles, Super Admin, Sales Lead and Sales Agent, with a View All Contacts permission controlling which contacts and chats each user can see. Source: interakt.shop
Integrations and API	Wati lists CRM integrations with HubSpot, Salesforce and Zoho, e-commerce links to Shopify and WooCommerce, and open APIs and webhooks. Zapier, Pabbly and Make connect it to further apps. Source: wati.io	Interakt lists native integrations with Shopify, WooCommerce, Zoho CRM, Freshworks CRM, Razorpay and Google Sheets, plus Salesforce through API connections, and Zapier and Make for wider automation. Source: interakt.shop
Getting started	Wati lists dedicated onboarding assistance and professional services for setting up custom automation. Source: wati.io	Interakt describes a three-step set-up linking a Facebook Business Page, creating a WhatsApp Business Account and verifying the number, with a demo and dedicated onboarding support. Source: interakt.shop

The differences that matter

Who each platform is built for
Wati describes itself as a conversation-led engagement platform for marketing, sales and support teams across industries such as e-commerce, education, healthcare and agencies, with customers in more than 190 countries. Interakt positions itself as the WhatsApp Business platform for small and medium businesses and direct-to-consumer brands, combining marketing automation, a sales CRM, customer support and conversational AI.
Where leads come from
Wati lists Click-to-WhatsApp ads on Instagram, Facebook, TikTok and Google as lead sources, along with a WhatsApp chat widget for websites. Interakt's sales CRM captures high-intent leads from WhatsApp, Instagram and APIs, and can sync the contacts on a phone into the CRM.
The sales CRM inside each
Wati includes a built-in WhatsApp CRM with a visual sales pipeline, and its round-robin assignment passes an enquiry to the next online team member when a representative is offline. Interakt's sales CRM shows each pipeline as its own tab with contact cards you drag between stages, auto-assigns leads, and automates follow-ups such as sending catalogues and accepting payments over WhatsApp.
Integrations and hosting
Wati lists HubSpot, Salesforce and Zoho, Shopify and WooCommerce, and open APIs and webhooks; it keeps each customer's data in a separate database and offers dedicated hosting in a location you choose. Interakt lists native links to Shopify, WooCommerce, Zoho CRM, Freshworks CRM and Razorpay, with Salesforce through API connections; for where Interakt hosts its data, check with the vendor.

Which one to choose

Choose Wati if…

Choose Wati if your team talks to customers on WhatsApp and Instagram across marketing, sales and support, and you want a platform that plugs into a CRM you already run, such as HubSpot, Salesforce or Zoho. Its Click-to-WhatsApp ad capture, round-robin routing to online agents, WhatsApp Business Calling with recordings and a dedicated hosting option suit teams staffing a busy support desk, and its onboarding assistance and professional services help when you want custom automation built for you.

Choose Interakt if…

Choose Interakt if you are a small or mid-sized business or a direct-to-consumer brand that wants WhatsApp and Instagram selling in one place, with its own sales CRM doing the pipeline work. Pipelines as tabs, lead auto-assignment, catalogues and payments sent over WhatsApp, and native links to Shopify, WooCommerce and Razorpay suit shops that close the sale inside the chat. Its three-step number set-up, backed by a demo and dedicated onboarding support, keeps the first week straightforward.

Where DigiPix Flow fits

Our product

DigiPix Flow is our product: a lead management CRM for Indian sales teams, not a broadcast or chatbot tool. You connect your WhatsApp Business number, and each conversation sits on the lead's record beside calls, email and SMS, while enquiries from Meta, Google Ads, IndiaMART and website forms land in one inbox and are followed up until they become deals. If WhatsApp campaigns, chatbot journeys or a large support desk are the main job, Wati or Interakt will serve you better; if the lead record and the pipeline matter most, DigiPix Flow is worth a look.

Talk to an expert Why teams choose DigiPix Flow

Frequently asked questions

What is the main difference between Wati and Interakt?

Both run on the official WhatsApp Business API with broadcasts, chatbots and a shared inbox. Wati presents itself as a conversation platform for marketing, sales and support teams of any size and links to CRMs such as HubSpot, Salesforce and Zoho. Interakt aims at small businesses and D2C brands and puts more weight on its own sales CRM, catalogues and payments inside WhatsApp.

When is Wati the better choice?

When several teams share WhatsApp and Instagram conversations, you want enquiries routed to whoever is online, you already run HubSpot, Salesforce or Zoho, or you need dedicated hosting and help building custom automation.

When is Interakt the better choice?

When you are a smaller business or D2C brand that sells inside WhatsApp, wants pipelines and lead assignment in the same tool as your broadcasts, and connects a Shopify or WooCommerce store and Razorpay payments.

Do Wati and Interakt include a CRM, or do I still need one?

Each has a sales pipeline of its own: Wati's built-in WhatsApp CRM tracks deals visually, and Interakt's sales CRM runs pipelines with stages and contact cards. Both also connect to full CRMs, Wati to HubSpot, Salesforce and Zoho, and Interakt to Zoho CRM, Freshworks CRM and Salesforce. Whether you need a separate CRM depends on how much of your selling happens outside the chat.

How were these details checked?

Each statement about Wati or Interakt comes from that company's public website, support centre or resource pages, read on the date at the top of this page. Where a detail could not be confirmed, the comparison table shows "Check with vendor". Both platforms update often, so confirm anything you rely on with them directly.

Why does this comparison leave out prices?

What you pay for a WhatsApp platform includes the provider's plan and Meta's own messaging charges, and both change by country, message type and contract. Any figure printed here would drift out of date, so the vendors' pricing pages and Meta's rate card are the places to check.