Drip campaign, explained
A drip campaign sends a planned series of messages over days or weeks, dripping information to a lead instead of sending everything at once. It starts with a trigger: a form fill, a download, a missed call, or a lead reaching a certain stage. Each message then goes out after a set wait, and the series usually stops when the person replies or takes the action you wanted.
An example for a coaching institute: when a parent enquires about a JEE batch, day one sends the batch timings and fees, day three a short video from a faculty member, day six last year's results, and day ten an invitation to a free demo class. A software company might send a setup guide, a customer story and a meeting link instead. The content changes; the idea of useful, spaced steps stays the same.
Drip campaigns differ from one-off broadcasts because each person moves through the series from their own starting point. They differ from a salesperson's follow-up cadence because they run without anyone pressing send, though many teams mix the two. In India, check consent before every message: WhatsApp messages outside a customer's 24-hour window must use approved templates, and commercial SMS must follow DLT rules. DigiPix Flow's sequences check consent again before every text.