Lead scoring, explained
Lead scoring gives every lead a number so a sales team can decide who to call first. Points usually come from two kinds of signal. Fit describes who the lead is: their city, budget, company size or the product they asked about. Intent describes what they have done: filled in a detailed form, asked for a price, opened a quote or replied on WhatsApp. Add the points and the list sorts itself.
A simple example: a Delhi interior design studio might give 20 points to a lead whose budget is above its minimum project size, 15 to a lead in its service cities, 10 to a lead who came from a Google search ad rather than a broad social campaign, and 25 to anyone who asks for a site visit. A lead scoring 60 or more gets a call within the hour; one below 20 gets a WhatsApp message and a follow-up later in the week.
Scores only help if the team trusts them. Keep the rules few and visible, check them every quarter against the leads that actually became customers, and lower the points for signals that no longer predict anything. A score orders the queue; it is not a verdict, and a low score still deserves a reply. In DigiPix Flow, leads are scored on their source, the form they filled in, the details they gave and their tags.